- Caring for Villa Hills, Fort Thomas, Union, Florence, Crestview Hills and Northern Kentucky
Over the past few years, I’ve written here at Chasing A Cup about family, faith, leadership, and walking through life with intention. Some of you have been reading since the early days. Some of you prayed for my family. Some of you even rolled up your sleeves and gave blood — blood that was meant for my mom and others like her in their time of need.
I’ll never forget that.
Three years ago, my mom passed away. It was a season of heartbreak, but also one of clarity. As I stood beside my family — and as I supported others in our community grieving their own parents — I came to understand how deeply care matters. Not just in hospitals or emergencies, but in the everyday: the quiet, complicated, deeply human moments that make up the final chapters of someone’s life.
That realization stayed with me. And over time, it changed the direction of my work.
For most of my career, I worked in product management — building teams, delivering systems, and leading with structure and strategy. I still believe in all of that. But I also wanted to build something more personal. Something rooted not just in outcomes, but in presence and compassion.
That’s why Sarah and I decided to open a Caring Excellence office in Northern Kentucky.
Caring Excellence has been serving families across Kentucky for over 13 years. It’s a family-owned, fully licensed home care agency that specializes in non-medical, in-home support for seniors and adults — help with daily living, memory care, companionship, and more. And now, we’re proud to bring that same level of compassionate, character-driven care to Florence and the surrounding region.
Our new Northern Kentucky office serves families in places like Villa Hills, Union, Fort Thomas, Crestview Hills, and Florence — communities filled with multi-generational households, strong family ties, and seniors who deserve to age with dignity.
At Caring Excellence, we focus on people first. We don’t just fill schedules — we carefully match caregivers to clients based on personality, needs, and values. Sarah leads our caregiver hiring, drawing from her years of experience as both a caregiver and healthcare professional. She looks not just for skill, but for heart — people of integrity, empathy, and real compassion.
As for me, I now use my business background to support the team behind the scenes — building systems, developing processes, and making sure our caregivers have the tools and training they need to serve others well.
This new venture is deeply personal. It’s also missional. It’s about stepping into people’s lives when they need support most and offering something simple, but powerful: peace of mind.
We’re not moving to Florence, but we’re fully committed to this region. We’re investing in it — by hiring local caregivers, building relationships with local providers, and offering families home care in Northern Kentucky a trusted option for high-quality home care.
To those of you who’ve been on this journey with me — through writing, through prayer, through donating blood when we needed it most — thank you. I hope this new chapter reflects what we’ve always believed in here: that service matters, character counts, and small acts of care can ripple further than we think.
If you know someone in Northern Kentucky who needs support — in Union, Villa Hills, Crestview Hills, Fort Thomas, or Florence — we’d be honored to walk alongside them.
Thanks for reading, and for being part of the story.
—Marcus
Learn More
To learn more about Caring Excellence and our in-home care services for Northern Kentucky families, visit:
https://caringexcellenceathome.com/northern-kentucky-office
