Watching Mathew McConaughey talking with Christian Pulisic and discussing his involvement with Austin FC in the MLS made me wonder if that was for fun or has soccer become kind of a hipster investment project.
Kevin Durant was seen recently talking with Philidalphia Union.
I’ve seen tons of investment groups talking about the ceiling that the NFL is near and the impossibility to get involved there or the NBA. The decline of the MLB and NHL are noted. Also funny enough I noticed how ESPN’s top level navigation had changed (dropping MLB and NHL took a nose dive) and they finally incorporated soccer into the main site a few years ago..
Is it a real investment opportunity or just a fun project for the wealthy?
LeBron James is part owner (2%) of UCL Champions Liverpool in England.
Steve Nash is majority owner of Spanish club Real Mallorca and has been featured for FIFA and been a commentator for soccer in Europe.
Tony Robins and Will Ferrell are part of a huge group that own LAFC including Magic Johnson, Nomar Garciaparra, Mia Hamm, Allen Shapiro, Chad Hurley and Vincent Tan.
Drew Carey shunned his Cleveland roots and is part owner of Seattle Sounders.
Diplo & Didier Drogba are owner of UCL Club Phoenix Rising
Carmelo Anthony is owner of Puerto Rico FC of the NASL
The list goes on. Could there be a day where we see NFL players sporting USMNT jerseys? That day has come and gone – JJ Watt, a Chelsea fan already and who is dating Chicago Red Star’s and USWNT soccer player Kealia Ohai
So how does soccer compare to other the big sports in viewership, attendance and valuation? Here’s a few numbers to chew on in some of the biggest sports teams in the US.
Viewership 2019
NFL
Super Bowl
98,100,000
AFC Championship
53,900,000
NFC Championship
44,000,000
NFC Division
38,190,000
NFC Wild Card
35,890,000
NFL Draft
11,100,000
49ers vs Seahawks
23,300,000
Season Avg
16,500,000
NCAAF
Championship
25,280,000
OSU v Wash
16,780,000
NCAA Bball
Championship
19,630,000
MSU v Duke (8)
16,200,000
TT v MSU (4)
15,840,000
Oregon vs Michigan
1,830,000
NBA
Game 6
18,760,000
Game 5
18,600,000
Finals Avg
15,100,000
Lakers vs Bucks
2,780,000
Season Average
1,500,000
MLB
Game 7
23,000,000
World Series Avg
14,000,000
All Star Game
8,140,000
Red Sox v Yankees
449,000
July Average
198,000
NHL
Game 7
8,720,000
Finals Average
5,460,000
All Star Game
1,087,000
Winter Classic
2,972,000
Flyers v Penguins
1,969,000
Season Average
302,000
UFC
244
910,000
MLS & Club Soccer
UCL Final
2,958,000
Liga MX Morelia v America
1,800,000
Liga MX Necaxa v Monterrey
1,300,000
MLS Cup
1,270,000
Liga MX America v Tigres
1,100,000
EPL Liverpool v City
1,135,000
EPL Leicester v Arsenal
779,000
Liga MX Avg
737,000
MLS LAFC v Galaxy
462,000
MLS Season Avg
268,000
Soccer
World
World Cup ’19 Women Final
16,870,000
World Cup ’18 Men Final
11,800,000
US v England WC ’19 Women Semi
8,790,000
Gold Cup Final
8,540,000
Mexico v Canada GC Group
2,670,000
US vs Curacao GC Quarter
1,547,000
US vs Jamaica GC Semi
1,139,000
US vs Venezuela Friendly
1,037,000
US vs Canada Nations League
352,000
FIFA U17 Korea v Mexico
758,000
Social Media Following
Followers (mostly Twitter)
Cristiano Ronaldo (instagram)
158,910,000
Neymar (instagram)
112,710,000
Lionel Messi (instagram)
112,110,000
Cristiano Ronaldo
81,900,000
David Beckham (instagram)
54,890,000
LeBron James (instagram)
47,910,000
Neymar
45,000,000
LeBron James
44,300,000
Real Madrid
33,500,000
Barcelona
31,600,000
NFL
24,900,000
NBA
29,000,000
MLB
8,500,000
UFC
7,300,000
NHL
6,300,000
Zlatan Ibrahimovic
6,300,000
USWNT
2,500,000
USMNT
2,200,000
NCAA March Madness
1,400,000
Atlanta FC
997,300
Christian Pulisic
370,000
NCAA F
355,400
EPL
134,300
USYNT
115,000
US Soccer
71,000
Average Attendance
NCAA F Michigan
111,459
NCAA F Penn St
105,678
NFL Cowboys
90,920
NFL NY Jets
78,583
La Liga Barcelona
75,208
EPL Man U
74,879
NFL Avg
66,648
La Liga Real Madrid
60,967
EPL Arsenal
59,897
MLS Atlanta
52,510
MLB Dodgers
49,065
USMNT vs Mexico* single game
47,960
MLS Sounders
40,247
MLB Cardinals
42,967
USMNT vs Venezuela* single game
23,955
NHL Chicago
21,402
MLS Avg
21,310
NHL Dallas
21,220
NBA 76ers
20,441
NBA Bulls
20,084
USMNT Avg
19,530
MLB Avg
17,820
NBA Avg
17,757
NHL Avg
17,320
USWNT ’18 Avg
14,064
Team Values
Team
Value
NFL Cowboys
$5B
MLB New York Yankees
$4.6B
La Liga Real Madrid
$4.24B
La Liga Barcelona
$4.02B
NBA Knicks
$4B
EPL Man U
$3.81B
NFL Patriots
$3.8B
NBA Lakers
$3.7B
NBA Warriors
$3.5B
NFL Giants
$3.3B
MLS Atlanta
$500,000,000
MLS Galaxy
$480,000,000
There is a lot to unpack from all of this data, but some clear signs that soccer belongs in the conversation.
The NFL is clearly in a league of their own for viewership and command the current American TV screen time. They have had bumps, but are back on track once again in 2019. The opportunities beyond that are there.
NBA has had some great movement of late, but are on a downward trend since the villainous Golden State has derailed and Zion Williamson’s injury slowed their new super hero’s rise. LeBron is aging and a changing of the guard is needed.
The value of investing in soccer in general is real, though at the highest levels what those teams are worth will continue to be a battle ground. Nearly every season there are rumors of clubs like Newcastle and others who might be for sale.
On the lower leagues, how far can they go? MLS is a young league their growth is well documented, though it’ll be interesting to see now that they are at capacity for growth in teams and will likely take a hit over the next few years in quality as they spread the top players out.
The value of investing in the US national team remains a mystery to me. It depends on how they value their organization and it’ll be critical we get to the 2022 World Cup. US Soccer had a ton of challenges in 2019 in the public eye with telling articles from NY Times, glass door reviews, a mass exodus of employees at the youth coaching levels and Wallstreet Journal’s coverage of their financial and lawsuit challenges will put a dark cloud of the organization itself. They didn’t make the 2018 World Cup losing to a small island nation who was eliminated. In their new leadership group they already have a loss to Canada to their name and were embarrassed at home by their rival Mexico 3-0 in a friendly after losing a Gold Cup final to them.
On the flip side the rise of Christian Pulisic and a tremendous youth movement might be enough to move the program forward. His success in the Premier League is unprecedented and with Matthew McConaughey taking the time to visit at Chelsea and JJ Watt being a fan it can only help the US men’s national program. The continuing rise of young Americans in Europe at the top ranks can only help the game get more popular and be more valuable as the next generation loves playing this sport.
From Maradona to Messi: A Quick Look at World Cups 1986–2022
Thomas Deschaine (@uskeeper on X and us_keeper on Instagram)
A quick look back at the last ten World Cups reveals how the world’s greatest sporting event has evolved and grown through the decades. With over 200 days until the 2026 FIFA World Cup kicks off, here’s a high-level recap of the tournaments that shaped its legacy, and a glimpse of what’s next.
1986 – Mexico
Diego Maradona delivered a World Cup for the ages, scoring both the “Goal of the Century” and the infamous “Hand of God” in the same match, then leading Argentina past West Germany to claim their second World Cup title.
1990 – Italy
** FILE ** Argentina’s Diego Maradona and West Germany’s Guido Buchwald tangle with one another during the World Cup soccer final in Rome on August, 7, 1990, won by the Germans 1-0. Argentina and Germany will meet Friday June 30 in Berlin in a quarterfinal match of the 2006 soccer World Cup. (AP Photo)
The USA returned to the World Cup after a 50-year absence in what became the lowest-scoring tournament in history, as West Germany edged Argentina 1–0 on a late penalty. It marked West Germany’s final World Cup before reunification.
1994 – United States
The USA hosted its first-ever World Cup, setting all-time attendance records as Brazil defeated Italy in the tournament’s first final decided by a penalty shootout in front of the largest crowds in US since the 1984 Olympics.
1998 – France
FIFA’s first 32-team World Cup saw host nation France capture its first-ever title, becoming the seventh country to win the trophy. Led by Zinedine Zidane triumphed on home soil with a commanding victory over defending champions Brazil.
2002 – South Korea/Japan
The first World Cup with co-hosting nations saw South Korea stun many by reaching the semifinals, while Brazil claimed their fifth title, powered by Ronaldo’s two goals in the final against Germany.
2006 – Germany
Germany came up short on home soil, losing in extra time to eventual first-time finalist Italy in the semifinal. Italy went on to claim its fourth World Cup, edging France on penalties in a final forever marked by Zidane’s infamous headbutt in extra time.
2010 – South Africa
The first World Cup hosted by a CAF nation, South Africa, saw the host nation become the first ever to fail to advance past the group stage. Meanwhile, Spain captured their first World Cup, showcasing their tiki-taka mastery and defeating the Netherlands in extra-time with Andrés Iniesta’s decisive goal.
2014 – Brazil
Host nation Brazil reached the semifinals on home soil but suffered a shocking 7–1 defeat to Germany and then fell 3-0 to the Netherlands in the third-place match. Germany went on to defeat Argentina in extra time, with Mario Götze scoring the decisive goal, while Lionel Messi claimed the Golden Ball as the tournament’s best player.
2018 – Russia
France’s golden generation, spearheaded by tournament Best Young Player Kylian Mbappé, captured their second World Cup title with a thrilling 4–2 victory over Croatia, led by Golden Ball winner Luka Modrić.
2022 – Qatar
Soccer Football – FIFA World Cup Qatar 2022 – Semi Final – Argentina v Croatia – Lusail Stadium, Lusail, Qatar – December 13, 2022 Argentina’s Julian Alvarez celebrates scoring their second goal with Lionel Messi, Rodrigo De Paul and Nahuel Molina as Croatia’s Dominik Livakovic and teammates look dejected REUTERS/Carl Recine
The 2022 World Cup, overshadowed by controversies over migrant worker treatment and extreme heat, which pushed the tournament to November and December, ultimately delivered a historic finale. Lionel Messi achieved crowning glory as Argentina triumphed on penalties in a thrilling 3–3 final against France, highlighted by Kylian Mbappé’s hat-trick.
2026 – United States/Mexico/Canada
The 2026 World Cup will feature a major expansion from 32 to 48 teams and, for the first time ever, be hosted by three nations. Mexico will make history as the first country to host matches in three different World Cups, while the United States becomes the sixth nation to host at least twice. What unforgettable moments will define this landmark tournament?
Thomas Deschaine (@uskeeper on X and us_keeper on Instagram)
The logics of the United States make it almost impossible for the USMNT or USWNT to have a primary venue to play all of their home matches but a trend of playing in a handful of stadiums has been developing over the last couple of cycles. US Soccer says there are specific factors behind where matches are played, some make sense, while others come across as lazy or lacking creativity.
If and when Major League Soccer aligns with the FIFA calendar and observes international breaks, more MLS stadiums could become available for matches. While not all MLS venues currently feature natural grass, US Soccer has indicated they would be willing to invest in installing grass, though at a cost of around $500K and with potential concerns about surface reliability.
Global Approach to Scheduling
Many of the top-tier international teams play their World Cup qualifiers and other critical matches in a primary venue or two. Here’s a sample of some of those countries and generally where they play based on my research.
Here are some of the more notable nations that play nearly all of their home matches at a single venue, a setup made practical by their smaller size and simpler logistics, which also makes it easier for fans.
Germany and Spain are known for rotating their non-critical home matches across multiple venues.
Argentina-Estadio Monumental (River Plate)
Belgium– King Baudouin Stadium (Brussels)
Colombia-Estadio Metropolitano Roberto Meléndez
England-Wembley Stadium
France– Stade de France (Saint-Denis, near Paris)
Italy-Stadio Olimpico
Northern Ireland-Windsor Park (Belfast)
Norway-Ullevaal Stadion (Oslo)
Portugal– Estádio da Luz (Lisbon)
Republic of Ireland-Aviva Stadium (Dublin)
Scotland-Hampden Park (Glasgow)
Uruguay-Estadio Centenario
Wales-Cardiff City Stadium
What’s in a location?
Here’s a look at the past few cycles, highlighting the USMNT’s home matches and the venues they’ve used. While US Soccer has clarified that they don’t control Gold Cup or Nations League venue selection, a point still under debate, they do manage the locations for Friendlies and World Cup qualifiers and continue to review and adjust those choices.
2026 Cycle (Matches Scheduled Through the end of 2025) – 46 Home Matches – 30 unique cities
So far, half of the USMNT’s home matches in the 2026 cycle have been held across eight venues. Only two more windows, March and May/June, remain for Friendlies before the 2026 World Cup.
4-AT&T Stadium, Arlington, Texas
4-Energizer Park, previously CityPark, St. Louis, Missouri
4-Q2 Stadium, Austin, Texas
3-Inter&Co Stadium (previously Orlando City Stadium and Exploria Stadium, Orlando, Florida
2-Allegiant Stadium, Paradise, Nevada
2-Geodis Park, Nashville, Tennessee
2-Rentschler Field, East Hartford, Connecticut
2-TQL Stadium, Cincinnati, Ohio
AT&T Stadium, Arlington, TX
2022 Cycle – 43 Home Matches – 24 unique cities
I can almost give US Soccer a pass on city and venue selection during the 2022 cycle, given the global circumstances at the time. That said, it’s interesting that they scheduled three consecutive home World Cup qualifiers in Ohio, with final round two matches in Columbus. Columbus has been a recurring choice, hosting multiple qualifiers in 2014, 2018, and 2022, handling one match each during both the semifinal and final rounds of qualifying in 2014 and 2018.
Lower.com, Columbus, Ohio
2018 Cycle – 47 Home Matches – 33 unique cities
During the 2018 cycle, the USMNT played in a wider variety of cities and venues. Aside from four matches in Carson, California for the January camp, they only repeated a location eleven times.
Dignity Health Sports Park, Carson, CA
2014 Cycle – 43 Home Matches – 29 unique cities
During the 2014 cycle, the USMNT repeated cities twelve times, but only two cities hosted more than two matches: Carson, California, where two of three games were for Camp Cupcake, and Kansas City, Kansas, which hosted three matches.
Children’s Mercy Park, Kansas City, Kansas
2010 Cycle – 35 Home Matches – 18 unique cities
One of the leanest home schedules in recent cycles saw the USMNT play in just 18 different cities, with 11 of them hosting only a single match. Over half of their home games were concentrated in four cities: Carson, California (7 matches); Chicago, Illinois (5 matches); and Foxborough, Massachusetts and Washington, D.C. (3 matches each).
Soldier Field, Chicago, IL
2006 Cycle – 44 Home Matches – 24 unique cities
The USMNT played eight matches in Foxborough, Massachusetts—double the number held in the next two cities, Columbus, Ohio, and Miami, Florida, which each hosted four matches. Notably, the team has excelled in Foxborough, losing only once in 22 games played there.
Foxboro Stadium, Foxborough, MA
2002 Cycle – 38 Home Matches – 16 unique cities
During the 2002 cycle, California was clearly a preferred destination for the USMNT, hosting matches in five different cities across twelve games. Foxborough, Massachusetts, and Washington, D.C. each hosted five matches as well.
Washington D.C. was the city of choice for the USMNT during the 1998 cycle playing six matches. The USMNT would also play more than two matches in Los Angeles, California (5 matches), Foxborough, Massachusetts (4 matches) and Pasadena, California (3 matches) while playing only one match in twelve other cities.
Southeast (Washington DC) RFK Stadium
RFK Stadium, Washington, DC
Long Term Venue Strategy
While US Soccer may favor a single venue for most USMNT and USWNT matches, doing so would limit access for thousands of fans across the country. However, with the move to Georgia and the Arthur M. Blank U.S. Soccer National Training Center set to open in early 2026, ahead of the World Cup, it’s likely that future matches will focus on venues within three to four hours of Atlanta. We can expect the majority of games to continue taking place in roughly ten to twelve core cities.
Thomas Deschaine (@uskeeper on X and us_keeper on Instagram)
With the September FIFA window now in the rearview mirror, and only three more windows left before final rosters are set in late May or early June 2026, Mauricio Pochettino has drawn a clear line.
He’s stated that September’s camp was the “last camp to have the possibility for new faces.”
If we take him at his word, the nearly 70 players who’ve been called across six camps and the Gold Cup will form the pool from which he selects the 2026 World Cup squad.
Of the 60 players named to the 2025 Gold Cup provisional roster, only five, Maxi Dietz, Richie Ledezma, Tim Tillman, Caleb Wiley, and Griffin Yow, have yet to appear on a #USMNT roster under Pochettino.
Comparing the 2025 Nations League provisional roster to the Gold Cup list reveals over a dozen different players, raising the question: are these minor differences simply the edges of the player pool Pochettino intends to draw from?
Goalkeepers
Nine goalkeepers have been called into Pochettino’s camps, but it’s clear that Matt Freese is his first-choice right now, with Matt Turner likely the No. 2 as we sit just 10 months from the World Cup.
Chris Brady
Drake Callender
Roman Celentano
Matt Freese
Ethan Horvath
Jonathan Klinsmann
Diego Kochen
Patrick Schulte
Zack Steffen
Matt Turner
Fullbacks
Outside of Sergiño Dest and Antonee Robinson, the USMNT’s fullback depth remains a concern. Pochettino appears high on MLS defenders Alex Freeman and Max Arfsten, while Caleb Wiley, though yet to feature in a USMNT camp but named to recent provisional rosters, could still be on his depth chart.
Max Arfsten
Sergino Dest
Alex Freeman
Marlon Fossey
DeJuan Jones
Kristoffer Lund
Shaquell Moore
Antonee Robinson
Joe Scally
John Tolkin
Centerbacks
Center back remains another position with uncertain depth. Chris Richards and the veteran Tim Ream look like locks for now, leaving three spots up for grabs. If Pochettino opts for a back three, that tactical shift could influence which players ultimately make the cut. Notably, Jackson Ragen and Maxi Dietz are the only center backs from the recent provisional rosters who haven’t been called into a USMNT camp.
Noahkai Banks
Tristan Blackmon
George Campbell
Cameron Carter-Vickers
Mark McKenzie
Tim Ream
Chris Richards
Miles Robinson
Auston Trusty
Walker Zimmerman
Central Midfielders
The central midfield position is the deepest for the #USMNT, with many players in the pool capable of also playing fullback, center back, or winger. Although Richie Ledezma has primarily played as a right back and right wing-back for his current club and for PSV last season, USMNT coaches view him primarily as a midfielder. This likely explains why he hasn’t yet been called into a USMNT camp.
Tyler Adams
Sebastian Berhalter
Gianluca Busio
Johnny Cardoso
Ben Cremaschi
Luca de la Torre
Emeka Eneli
Jack McGlynn
Weston McKennie
Aidan Morris
Yunus Musah
Tanner Tessmann
Sean Zawadzki
Attacking Midfielders
There are several players at this position who could add real quality and play pivotal roles for the #USMNT at next summer’s World Cup. Gio Reyna remains a major question mark, but his talent is undeniable. With his recent club change, there’s hope he can return to the high level of form we’ve seen from him in the past.
Brenden Aaronson
Paxten Aaronson
Brian Gutiérrez
Djordje Mihailovic
Matko Miljevic
Gio Reyna
Malik Tillman
Wingers
The winger position remains thin for the #USMNT, though several players there can also slot in as attacking midfielders, strikers, or even fullback. Notably, two young wingers, Cole Campbell and Griffin Yow, appeared on provisional rosters but have yet to be called into any Pochettino camp.
Cade Cowell
Diego Luna
Christian Pulisic
Quinn Sullivan
Indiana Vassilev
Tim Weah
Haji Wright
Alejandro Zendejas
Strikers
Another area of concern for the USMNT is striker depth. While the top options have all produced well for their clubs when healthy, injuries have kept the pool thin. If everyone is fit, the primary competition for the starting role likely comes down to three players: Folarin Balogun, Ricardo Pepi, and Josh Sargent. Haji Wright and Tim Weah can also step in as center-forward options if needed.
Patrick Agyemang
Folarin Balogun
Damion Downs
Jesus Ferreira
Ricardo Pepi
Josh Sargent
Brandon Vazquez
Brian White
Conclusion
It’s tough to read Pochettino’s mindset right now. Many expect fewer MLS players to be called for the October window, partly because the league continues through FIFA dates and the regular season ends mid-October.
Most World Cup rosters largely select themselves, with only a few surprising omissions, think of the 1994 squad, which left out several players many felt deserved a spot.
But with Pochettino still showing a shaky grasp of the USMNT player pool, this cycle could produce more notable snubs than ever, though there’s still time for him to get it right.