Connect with us

USMNT

USMNT’S Next Great Location

Published

on

Where the USMNT Should Play Next and Why?

26 JUN 1994: COBI JONES#13 OF USA FIGHTS OFF THE CHALLENGE FROM FLORIN RADUCIOIU OF ROMANIA DURING THEIR 1994 WORLD CUP GROUP A MATCH AT THE ROSE BOWL STADIUM IN PASADENA, CALIFORNIA. ROMANIA WON THE MATCH 1-0. Mandatory Credit: Shaun Botterill/ALLSPORT

The largest USMNT home attendance of 93,869 took place at the 1994 World Cup in a 1-0 loss to Romania at the Rose Bowl in Pasadena, California.

The U.S. men’s national team announced last month that their only January Camp 2024 Friendly match would be played in the nearly 8,300-seat Toyota Field, home of the USL Championship team San Antonio FC. This marks only the third time USMNT has played a match in a USL venue, the last match was in March 2018, at WakeMed Soccer Park, in Cary, North Carolina. It also marked the 16th time that the USMNT will be playing a match at a venue with a capacity of less than 10,000 (USMNT have played 13 matches at 10,000 seat capacity). 

How and where USMNT decides to play matches has recently been scrutinized by fans who live in areas of the United States where matches are rarely — or never — played. Back in March 2023, the USMNT played their final Concacaf Nations League match in Orlando, making its sixth appearance in Orlando since Exploria Stadium opened in 2017. The USMNT has also played seven matches in the state of Ohio since the beginning of the 2018 cycle, four of which have been played in Cincinnati, which is tied for the second most matches played in a city since 2018. USMNT fans nationwide who haven’t been able to attend a local or regional match recently continue to ask why the same handful of venues continue to be selected, even for Friendly matches.  

Since the beginning of the 2018 cycle, the USMNT has played 62 home matches at 28 venues, but 10 of those venues have hosted three or more times. The USSF doesn’t have control over which venues the USMNT will play their Gold Cup and Nation League Finals matches, but it does with friendlies, World Cup Qualifiers, and all home Nations League matches. 

During the Gregg Berhalter era (yes, I am counting the six-ish months when Anthony Hudson and B.J. Callaghan coached) the USMNT played the second- and third-longest consecutive home match stretches; 15 consecutive home matches in 2019 and 14 consecutive home matches in 2023. Both were years when the Gold Cup was played. The longest stretch was in 1994 when the USMNT hosted the World Cup and played 17 consecutive home matches. As we look forward to 2024 it is possible that the USMNT could reach 16 consecutive home matches played if they can play the maximum amount of Copa America matches and don’t schedule any road or neutral location matches during the September and October windows.

When posting on X (formerly Twitter) about the match at Geodis Park in Nashville, Tennessee, the USMNT account said, “Another stadium to cross off the list,” which appears to be a jab at the USMNT fans about venue selection. The recently scheduled January Camp match scheduled in San Antonio isn’t the first time the USMNT has played in this city. They beat Costa Rica 1-0 in 1988 at Alamo Stadium and in 2015 beat Mexico 2-0 at the Alamodome.

Breaking Down Recent USMNT Home Matches


Below are the US Cities in which the USMNT has played since the beginning of the 2018 cycle up through the group stage matches of Copa America 2024.

Kansas City, Kansas*5
Orlando, Florida5
Arlington, Texas4
Austin, Texas4
Cincinnati, Ohio4
Nashville, Tennessee4
Carson, California3
Paradise, Nevada3
St. Louis, Missouri3
St. Paul, Minnesota3

Below are the US States in which the USMNT has played since the beginning of the 2018 cycle through the Copa America 2024 group matches.

Texas10
Florida7
Ohio7
California6
Kansas*5
Missouri4
Tennessee4

*All three 2021 Gold Cup Group Stage matches were played at the same location.

In the past, locations and venue selection for World Cup qualifiers haven’t been ideal to ensure a true home-field advantage for the USMNT (see the 2018 World Cup qualifier against Costa Rica played at Red Bull Arena in Harrison, New Jersey). The US Soccer Federation has started to rely on the same 7 or 8 venues for critical matches. But, with the USMNT not needing to qualify for the 2026 FIFA World Cup, USSF has a great opportunity to play in locations they have never played before, or at least in recent memory.

As it currently stands, the USMNT hasn’t played a match in 22 of the 50 states (plus the District of Columbia) and there are seven states in which the USMNT hasn’t played a match in nearly 10 years. Indiana, South Carolina, Louisiana, and Kentucky are the four most populated states to never host a USMNT match, and very much overdue to get matches scheduled at those locations.

One of the seven locations that haven’t seen the USMNT play in over 10 years is Michigan, which has seen two of the largest crowds to watch International Club soccer, the largest attendance of 109,318 in 2014 when Manchester United defeated Real Madrid 3-1 and the 2nd largest attendance of 105,826 in 2016 saw Real Madrid defeat Chelsea 3-2 both were played at the University of Michigan Stadium aka “The Big House”.

Which State or Venue Should the USMNT Play at Next?

Here’s a look at 10 locations/venues where I would like to see the USMNT play over the next couple of cycles. There are some challenges in getting matches scheduled in certain states and venues due to the playing surface not being grass or the venue not being the required size, which is the case in many of the NCAA football fields. 

The below graphic shows the regions where the USMNT has played or already scheduled  457 home matches, up through the Copa America 2024 group stage.

Alabama

Protective Stadium Birmingham, Alabama
Birmingham Legion FC – USL Championship & UAB Blazers – NCAA Football
Capacity – 47,100

C:\Users\desch\OneDrive\Desktop\USMNT_Venues\Alabama-Protective_Stadium.jpg

Under the management of Bruce Arena, the USMNT played three matches in Alabama during the 2002 and 2006 cycles, but haven’t returned in almost 18 years. 

Last three Matches played in Alabama

March 30, 2005 – 2-0 win vs Guatemala – Birmingham, Alabama – Legion Field – World Cup Qualifier

March 10, 2002 – 1-0 win vs Ecuador – Birmingham, Alabama – Legion Field – Friendly

March 12, 2000 – 1-1 draw vs Tunisia – Birmingham, Alabama – Legion Field – Friendly

Arkansas

War Memorial Stadium – Little Rock, Arkansas
Little Rock Rangers – USL2 & Secondary Home of Arkansas Razorbacks – NCAA Football
Capacity – 54,120

WholeHogSports - In UA's view, War Memorial in need of $10M update

Neither the US Men’s nor Women’s National teams have played a soccer match in the state of Arkansas. Another option could be to play at the recently announced expansion USL Championship team to be located in Northwest Arkansas. 

Last three Matches played in Arkansas

No matches played


Hawaii

New Aloha Stadium (2033 – 2038) – Honolulu, Hawaii
University of Hawaii – NCAA Football
Capacity – Expected 25,000 – 30,000

C:\Users\desch\OneDrive\Desktop\USMNT_Venues\Hawaii.jpg

With a new Aloha Stadium expected to be built and hopefully finished in the next 10 years, playing a match in Hawaii seems more likely an option for the USMNT in the future, the perfect opportunity for a January camp location.

Back in 2015, the USWNT had a scheduled victory tour match at the current Aloha Stadium but was canceled on the day of the match because the artificial turf surface at the stadium was deemed unplayable. 

Last three Matches played in Hawaii

No matches played

Idaho

Albertsons Stadium – Boise, Idaho
Boise State University – NCAA Football
Capacity – 36,387

Neither the USMNT nor the USWNT has ever played a match in Idaho, or any of the other surrounding states of Montana, North Dakota, and South Dakota. However, in 2015 a friendly match was scheduled at the home of Boise State University at Albertsons Stadium, which is known for its blue surface, aka “Smurf Turf.”  The Basque Soccer Friendly featured Athletic Bilbao of La Liga against Club Tijuana of Liga MX in front of a crowd of 21,948 with Athletic Bilbao winning 2–0.   

Last three Matches played in Idaho

No matches played


Indiana

Future – Indy Eleven Stadium – Indianapolis, Indiana
Indy Eleven – USL Championship
Capacity – 20,000

C:\Users\desch\OneDrive\Desktop\Eleven-Park.png

The senior USMNT has never played in the state of Indiana. The B Team, however, has played Olympic qualifying matches there for the 1988 and 1992 Olympics, as well as the 1987 Pan American Games, with games not counting as full international caps

Last three Matches played in Indiana

May 10, 1992 – 3-1 win vs Canada – Bloomington, Indiana – Bill Armstrong Stadium – Olympic Qualifying 

August 15, 1987 – 0-2 loss vs Argentina – Indianapolis, IN – Kuntz Memorial Soccer Stadium- Pan American Games

May 25, 1987 – 4-1 win vs El Salvador – Indianapolis, IN – Kuntz Memorial Soccer Stadium – Olympic Qualifying

Kentucky

Lynn Family Stadium – Louisville, Kentucky
Louisville City FC – USL Championship
Capacity – 11,700 (Expandable to 15,304)

It was nearly a full capacity crowd at Lynn Family Stadium Saturday on a hot evening as LouCity took on visiting Memphis. The boys in purple won, 3-0. June 12, 2021

Louisville City FC has been one of the more successful and popular USL teams in recent seasons and has an amazing fan base. This spurred the building of their soccer stadium in 2018. It is a logical location for a USMNT match. 

Last three Matches played in Kentucky

No matches played

New York City

Future – New York City FC – Bronx, New York
New York City FC – MLS Team
Capacity – 25,000

The US Men’s National Team hasn’t played in the New York City area in nearly 40 years, even though they have played matches at the home stadium of the New York Red Bulls which is in New Jersey. 

Last three Matches played in New York City Area

November 30, 1984 – 0-0 draw vs Ecuador – Hempstead, New York – Hofstra Stadium– Friendly

September 15, 1968 – 3-3 draw vs Israel – Bronx, New York – Yankee Stadium – Friendly

May 27, 1964 – 0-10 loss vs England – Randall’s Island, New York – Downing Stadium – Friendly

New York (Upstate)

Future – Buffalo Bills stadium (2026) – Orchard Park, New York
Buffalo Bills – NFL Team
Capacity – 62,000

Buffalo Bills unveil first design images of their new $1.4 billion stadium

The US Men’s National Team has never played in Upstate New York and with the new stadium being built for the Buffalo Bills — expected to be finished sometime in 2026 — the area would have a good venue for the USMNT to play.

Last three Matches played in Update New York

No matches played

New Mexico

Proposed – New Mexico United Stadium – Albuquerque, New Mexico
New Mexico United – USL Championship
Capacity – 12,000

https://soccerstadiumdigest.com/wp-content/uploads/2020/10/NewMexico-conceptual2020.jpg

Another stadium option for the USMNT in New Mexico would be University Stadium also in Albuquerque, which had a seating capacity of over 30,000, however the overall attendance in the only three matches played there wasn’t impressive.

Last three Matches played in New Mexico

March 19, 2005 – 1-0 win vs Honduras – Albuquerque, New Mexico – University Stadium – Friendly

April 30, 1994 – 0-2 loss vs Chile – Albuquerque, New Mexico – University Stadium – Friendly

June 7, 1988 – 0-1 loss vs Ecuador – Albuquerque, New Mexico – University Stadium – Friendly (Clasico International Cup)

Oregon

Providence Park – Portland Oregon
Portland Timbers – MLS
Capacity – 25,218

It’s been 10 years since the USMNT has played in Oregon and with the Pacific Northwest being a soccer-crazed region, is time for the USMNT to return, while the stadium is currently using field turf they would have to make the necessary accommodations to support a grass service.

Last three Matches played in Oregon

July 9, 2013 – 6-1 win vs Belize – Portland, Oregon – Jeld-Wen Field – Gold Cup-Group Stage

May 24, 1998 – 2-0 win vs Kuwait – Portland, Oregon – Civic Stadium – Friendly

September 7, 1997 – 1-0 win vs Costa Rica Portland, Oregon – Civic Stadium – World Cup Qualifier


Other venues and locations considered were Paladin Stadium at Furman University in South Carolina, Memphis 901 FC recently announced a new 10,000-seat stadium to be built in Memphis, Tennessee in the next several years, and Riccardo Silva Stadium home of the USL Championship team Miami FC. Louisiana is another state which has two venues, the Tad Gormley Stadium and the Superdome both of which the US Women’s National Team has played at in the past and could be suitable options for the USMNT in the future.


What are the next and necessary steps for the US Soccer Federation?

With so many high-profile soccer tournaments to be played in the United States over the next six years, this is a great opportunity for the USSF to expand its reach and bring the USMNT to places it’s never been. As it relates to attendance and ticket pricing, the USSF needs to figure out the formula that would allow for maximum capacity at all home matches while allowing for the federation to bring in the necessary revenue desired. Here’s hoping that the United States Soccer Federation sees it the same way and acts accordingly. 

Continue Reading

USMNT

One Home or Many? The Debate Over a Primary Venue for U.S. Soccer

Published

on

Thomas Deschaine (@uskeeper on X and us_keeper on Instagram)

The logics of the United States make it almost impossible for the USMNT or USWNT to have a primary venue to play all of their home matches but a trend of playing in a handful of stadiums has been developing over the last couple of cycles. US Soccer says there are specific factors behind where matches are played, some make sense, while others come across as lazy or lacking creativity.

If and when Major League Soccer aligns with the FIFA calendar and observes international breaks, more MLS stadiums could become available for matches. While not all MLS venues currently feature natural grass, US Soccer has indicated they would be willing to invest in installing grass, though at a cost of around $500K and with potential concerns about surface reliability.

Global Approach to Scheduling

Many of the top-tier international teams play their World Cup qualifiers and other critical matches in a primary venue or two. Here’s a sample of some of those countries and generally where they play based on my research.

Here are some of the more notable nations that play nearly all of their home matches at a single venue, a setup made practical by their smaller size and simpler logistics, which also makes it easier for fans.

Germany and Spain are known for rotating their non-critical home matches across multiple venues.


Argentina-Estadio Monumental (River Plate)

Belgium– King Baudouin Stadium (Brussels)

Colombia-Estadio Metropolitano Roberto Meléndez

England-Wembley Stadium

France– Stade de France (Saint-Denis, near Paris)

Italy-Stadio Olimpico

Northern Ireland-Windsor Park (Belfast)

Norway-Ullevaal Stadion (Oslo)

Portugal– Estádio da Luz (Lisbon)

Republic of Ireland-Aviva Stadium (Dublin) 

Scotland-Hampden Park (Glasgow)

Uruguay-Estadio Centenario

Wales-Cardiff City Stadium

What’s in a location?

Here’s a look at the past few cycles, highlighting the USMNT’s home matches and the venues they’ve used. While US Soccer has clarified that they don’t control Gold Cup or Nations League venue selection, a point still under debate, they do manage the locations for Friendlies and World Cup qualifiers and continue to review and adjust those choices.

2026 Cycle (Matches Scheduled Through the end of 2025) – 46 Home Matches – 30 unique cities

So far, half of the USMNT’s home matches in the 2026 cycle have been held across eight venues. Only two more windows, March and May/June, remain for Friendlies before the 2026 World Cup.

  • 4-AT&T Stadium, Arlington, Texas
  • 4-Energizer Park, previously CityPark, St. Louis, Missouri
  • 4-Q2 Stadium, Austin, Texas
  • 3-Inter&Co Stadium (previously Orlando City Stadium and Exploria Stadium, Orlando, Florida
  • 2-Allegiant Stadium, Paradise, Nevada
  • 2-Geodis Park, Nashville, Tennessee
  • 2-Rentschler Field, East Hartford, Connecticut
  • 2-TQL Stadium, Cincinnati, Ohio


AT&T Stadium, Arlington, TX

2022 Cycle – 43 Home Matches – 24 unique cities

I can almost give US Soccer a pass on city and venue selection during the 2022 cycle, given the global circumstances at the time. That said, it’s interesting that they scheduled three consecutive home World Cup qualifiers in Ohio, with final round two matches in Columbus. Columbus has been a recurring choice, hosting multiple qualifiers in 2014, 2018, and 2022, handling one match each during both the semifinal and final rounds of qualifying in 2014 and 2018.


Lower.com, Columbus, Ohio

2018 Cycle – 47 Home Matches – 33 unique cities

During the 2018 cycle, the USMNT played in a wider variety of cities and venues. Aside from four matches in Carson, California for the January camp, they only repeated a location eleven times.


Dignity Health Sports Park, Carson, CA

2014 Cycle – 43 Home Matches – 29 unique cities

During the 2014 cycle, the USMNT repeated cities twelve times, but only two cities hosted more than two matches: Carson, California, where two of three games were for Camp Cupcake, and Kansas City, Kansas, which hosted three matches.


Children’s Mercy Park, Kansas City, Kansas

2010 Cycle – 35 Home Matches – 18 unique cities

One of the leanest home schedules in recent cycles saw the USMNT play in just 18 different cities, with 11 of them hosting only a single match. Over half of their home games were concentrated in four cities: Carson, California (7 matches); Chicago, Illinois (5 matches); and Foxborough, Massachusetts and Washington, D.C. (3 matches each).


Soldier Field, Chicago, IL

2006 Cycle – 44 Home Matches – 24 unique cities

The USMNT played eight matches in Foxborough, Massachusetts—double the number held in the next two cities, Columbus, Ohio, and Miami, Florida, which each hosted four matches. Notably, the team has excelled in Foxborough, losing only once in 22 games played there.


Foxboro Stadium, Foxborough, MA

2002 Cycle – 38 Home Matches – 16 unique cities

During the 2002 cycle, California was clearly a preferred destination for the USMNT, hosting matches in five different cities across twelve games. Foxborough, Massachusetts, and Washington, D.C. each hosted five matches as well. 

GENERAL VIEW OF THE CROWD AND THE STADIUM 1994 WORLD CUP FINAL BRAZIL V ITALY FOOTBALL ROSEBOWL LOS ANGELES USA PHOTO: CRISPIN THRUSTON ©SPORTING PICTURES (UK) LTD TEL:+44 020 7405 4500 FAX:+44 020 7831 7991 www.sportingpictures.com Mandatory Credit: Action Images / Sporting Pictures


Rose Bowl Stadium, Pasadena, CA

1998 Cycle– 40 Home Matches – 21 unique cities

Washington D.C. was the city of choice for the USMNT during the 1998 cycle playing six matches. The USMNT would also play more than two matches in Los Angeles, California (5 matches), Foxborough, Massachusetts (4 matches) and Pasadena, California (3 matches) while playing only one match in twelve other cities.

Southeast (Washington DC) RFK Stadium

RFK Stadium, Washington, DC

Long Term Venue Strategy

While US Soccer may favor a single venue for most USMNT and USWNT matches, doing so would limit access for thousands of fans across the country. However, with the move to Georgia and the Arthur M. Blank U.S. Soccer National Training Center set to open in early 2026, ahead of the World Cup, it’s likely that future matches will focus on venues within three to four hours of Atlanta. We can expect the majority of games to continue taking place in roughly ten to twelve core cities.

Continue Reading

Club News

The constructing of a World Cup roster

Published

on

Thomas Deschaine (@uskeeper on X and us_keeper on Instagram)

With the September FIFA window now in the rearview mirror, and only three more windows left before final rosters are set in late May or early June 2026, Mauricio Pochettino has drawn a clear line.

He’s stated that September’s camp was the “last camp to have the possibility for new faces.”

If we take him at his word, the nearly 70 players who’ve been called across six camps and the Gold Cup will form the pool from which he selects the 2026 World Cup squad.

Of the 60 players named to the 2025 Gold Cup provisional roster, only five, Maxi Dietz, Richie Ledezma, Tim Tillman, Caleb Wiley, and Griffin Yow, have yet to appear on a #USMNT roster under Pochettino.

Comparing the 2025 Nations League provisional roster to the Gold Cup list reveals over a dozen different players, raising the question: are these minor differences simply the edges of the player pool Pochettino intends to draw from?

Goalkeepers 

Nine goalkeepers have been called into Pochettino’s camps, but it’s clear that Matt Freese is his first-choice right now, with Matt Turner likely the No. 2 as we sit just 10 months from the World Cup.

  • Chris Brady
  • Drake Callender
  • Roman Celentano
  • Matt Freese
  • Ethan Horvath
  • Jonathan Klinsmann
  • Diego Kochen
  • Patrick Schulte
  • Zack Steffen
  • Matt Turner

Fullbacks

Outside of Sergiño Dest and Antonee Robinson, the USMNT’s fullback depth remains a concern. Pochettino appears high on MLS defenders Alex Freeman and Max Arfsten, while Caleb Wiley, though yet to feature in a USMNT camp but named to recent provisional rosters, could still be on his depth chart.

  • Max Arfsten
  • Sergino Dest
  • Alex Freeman
  • Marlon Fossey
  • DeJuan Jones
  • Kristoffer Lund
  • Shaquell Moore
  • Antonee Robinson
  • Joe Scally
  • John Tolkin

Centerbacks

Center back remains another position with uncertain depth. Chris Richards and the veteran Tim Ream look like locks for now, leaving three spots up for grabs. If Pochettino opts for a back three, that tactical shift could influence which players ultimately make the cut. Notably, Jackson Ragen and Maxi Dietz are the only center backs from the recent provisional rosters who haven’t been called into a USMNT camp.

  • Noahkai Banks
  • Tristan Blackmon
  • George Campbell
  • Cameron Carter-Vickers
  • Mark McKenzie
  • Tim Ream
  • Chris Richards
  • Miles Robinson
  • Auston Trusty
  • Walker Zimmerman

Central Midfielders

The central midfield position is the deepest for the #USMNT, with many players in the pool capable of also playing fullback, center back, or winger. Although Richie Ledezma has primarily played as a right back and right wing-back for his current club and for PSV last season, USMNT coaches view him primarily as a midfielder. This likely explains why he hasn’t yet been called into a USMNT camp.

  • Tyler Adams
  • Sebastian Berhalter
  • Gianluca Busio
  • Johnny Cardoso
  • Ben Cremaschi
  • Luca de la Torre
  • Emeka Eneli
  • Jack McGlynn
  • Weston McKennie
  • Aidan Morris
  • Yunus Musah
  • Tanner Tessmann
  • Sean Zawadzki

Attacking Midfielders

There are several players at this position who could add real quality and play pivotal roles for the #USMNT at next summer’s World Cup. Gio Reyna remains a major question mark, but his talent is undeniable. With his recent club change, there’s hope he can return to the high level of form we’ve seen from him in the past.

  • Brenden Aaronson
  • Paxten Aaronson
  • Brian Gutiérrez
  • Djordje Mihailovic
  • Matko Miljevic
  • Gio Reyna
  • Malik Tillman

Wingers

The winger position remains thin for the #USMNT, though several players there can also slot in as attacking midfielders, strikers, or even fullback. Notably, two young wingers, Cole Campbell and Griffin Yow, appeared on provisional rosters but have yet to be called into any Pochettino camp.

  • Cade Cowell
  • Diego Luna
  • Christian Pulisic
  • Quinn Sullivan
  • Indiana Vassilev
  • Tim Weah
  • Haji Wright
  • Alejandro Zendejas

Strikers

Another area of concern for the USMNT is striker depth. While the top options have all produced well for their clubs when healthy, injuries have kept the pool thin. If everyone is fit, the primary competition for the starting role likely comes down to three players: Folarin Balogun, Ricardo Pepi, and Josh Sargent. Haji Wright and Tim Weah can also step in as center-forward options if needed.

  • Patrick Agyemang
  • Folarin Balogun
  • Damion Downs
  • Jesus Ferreira
  • Ricardo Pepi
  • Josh Sargent
  • Brandon Vazquez
  • Brian White

Conclusion

It’s tough to read Pochettino’s mindset right now. Many expect fewer MLS players to be called for the October window, partly because the league continues through FIFA dates and the regular season ends mid-October.

Most World Cup rosters largely select themselves, with only a few surprising omissions, think of the 1994 squad, which left out several players many felt deserved a spot.

But with Pochettino still showing a shaky grasp of the USMNT player pool, this cycle could produce more notable snubs than ever, though there’s still time for him to get it right.

Continue Reading

USMNT

Launching Caring Excellence in Northern Kentucky

Published

on

  • Caring for Villa Hills, Fort Thomas, Union, Florence, Crestview Hills and Northern Kentucky


Over the past few years, I’ve written here at Chasing A Cup about family, faith, leadership, and walking through life with intention. Some of you have been reading since the early days. Some of you prayed for my family. Some of you even rolled up your sleeves and gave blood — blood that was meant for my mom and others like her in their time of need.

I’ll never forget that.

Three years ago, my mom passed away. It was a season of heartbreak, but also one of clarity. As I stood beside my family — and as I supported others in our community grieving their own parents — I came to understand how deeply care matters. Not just in hospitals or emergencies, but in the everyday: the quiet, complicated, deeply human moments that make up the final chapters of someone’s life.

That realization stayed with me. And over time, it changed the direction of my work.

For most of my career, I worked in product management — building teams, delivering systems, and leading with structure and strategy. I still believe in all of that. But I also wanted to build something more personal. Something rooted not just in outcomes, but in presence and compassion.

That’s why Sarah and I decided to open a Caring Excellence office in Northern Kentucky.

Caring Excellence has been serving families across Kentucky for over 13 years. It’s a family-owned, fully licensed home care agency that specializes in non-medical, in-home support for seniors and adults — help with daily living, memory care, companionship, and more. And now, we’re proud to bring that same level of compassionate, character-driven care to Florence and the surrounding region.

Our new Northern Kentucky office serves families in places like Villa Hills, Union, Fort Thomas, Crestview Hills, and Florence — communities filled with multi-generational households, strong family ties, and seniors who deserve to age with dignity.

At Caring Excellence, we focus on people first. We don’t just fill schedules — we carefully match caregivers to clients based on personality, needs, and values. Sarah leads our caregiver hiring, drawing from her years of experience as both a caregiver and healthcare professional. She looks not just for skill, but for heart — people of integrity, empathy, and real compassion.

As for me, I now use my business background to support the team behind the scenes — building systems, developing processes, and making sure our caregivers have the tools and training they need to serve others well.

This new venture is deeply personal. It’s also missional. It’s about stepping into people’s lives when they need support most and offering something simple, but powerful: peace of mind.

We’re not moving to Florence, but we’re fully committed to this region. We’re investing in it — by hiring local caregivers, building relationships with local providers, and offering families home care in Northern Kentucky a trusted option for high-quality home care.

To those of you who’ve been on this journey with me — through writing, through prayer, through donating blood when we needed it most — thank you. I hope this new chapter reflects what we’ve always believed in here: that service matters, character counts, and small acts of care can ripple further than we think.

If you know someone in Northern Kentucky who needs support — in Union, Villa Hills, Crestview Hills, Fort Thomas, or Florence — we’d be honored to walk alongside them.

Thanks for reading, and for being part of the story.

—Marcus


Learn More
To learn more about Caring Excellence and our in-home care services for Northern Kentucky families, visit:
https://caringexcellenceathome.com/northern-kentucky-office


Continue Reading

Trending