Watching Mathew McConaughey talking with Christian Pulisic and discussing his involvement with Austin FC in the MLS made me wonder if that was for fun or has soccer become kind of a hipster investment project.
Kevin Durant was seen recently talking with Philidalphia Union.
I’ve seen tons of investment groups talking about the ceiling that the NFL is near and the impossibility to get involved there or the NBA. The decline of the MLB and NHL are noted. Also funny enough I noticed how ESPN’s top level navigation had changed (dropping MLB and NHL took a nose dive) and they finally incorporated soccer into the main site a few years ago..
Is it a real investment opportunity or just a fun project for the wealthy?
LeBron James is part owner (2%) of UCL Champions Liverpool in England.
Steve Nash is majority owner of Spanish club Real Mallorca and has been featured for FIFA and been a commentator for soccer in Europe.
Tony Robins and Will Ferrell are part of a huge group that own LAFC including Magic Johnson, Nomar Garciaparra, Mia Hamm, Allen Shapiro, Chad Hurley and Vincent Tan.
Drew Carey shunned his Cleveland roots and is part owner of Seattle Sounders.
Diplo & Didier Drogba are owner of UCL Club Phoenix Rising
Carmelo Anthony is owner of Puerto Rico FC of the NASL
The list goes on. Could there be a day where we see NFL players sporting USMNT jerseys? That day has come and gone – JJ Watt, a Chelsea fan already and who is dating Chicago Red Star’s and USWNT soccer player Kealia Ohai
So how does soccer compare to other the big sports in viewership, attendance and valuation? Here’s a few numbers to chew on in some of the biggest sports teams in the US.
Viewership 2019
NFL
Super Bowl
98,100,000
AFC Championship
53,900,000
NFC Championship
44,000,000
NFC Division
38,190,000
NFC Wild Card
35,890,000
NFL Draft
11,100,000
49ers vs Seahawks
23,300,000
Season Avg
16,500,000
NCAAF
Championship
25,280,000
OSU v Wash
16,780,000
NCAA Bball
Championship
19,630,000
MSU v Duke (8)
16,200,000
TT v MSU (4)
15,840,000
Oregon vs Michigan
1,830,000
NBA
Game 6
18,760,000
Game 5
18,600,000
Finals Avg
15,100,000
Lakers vs Bucks
2,780,000
Season Average
1,500,000
MLB
Game 7
23,000,000
World Series Avg
14,000,000
All Star Game
8,140,000
Red Sox v Yankees
449,000
July Average
198,000
NHL
Game 7
8,720,000
Finals Average
5,460,000
All Star Game
1,087,000
Winter Classic
2,972,000
Flyers v Penguins
1,969,000
Season Average
302,000
UFC
244
910,000
MLS & Club Soccer
UCL Final
2,958,000
Liga MX Morelia v America
1,800,000
Liga MX Necaxa v Monterrey
1,300,000
MLS Cup
1,270,000
Liga MX America v Tigres
1,100,000
EPL Liverpool v City
1,135,000
EPL Leicester v Arsenal
779,000
Liga MX Avg
737,000
MLS LAFC v Galaxy
462,000
MLS Season Avg
268,000
Soccer
World
World Cup ’19 Women Final
16,870,000
World Cup ’18 Men Final
11,800,000
US v England WC ’19 Women Semi
8,790,000
Gold Cup Final
8,540,000
Mexico v Canada GC Group
2,670,000
US vs Curacao GC Quarter
1,547,000
US vs Jamaica GC Semi
1,139,000
US vs Venezuela Friendly
1,037,000
US vs Canada Nations League
352,000
FIFA U17 Korea v Mexico
758,000
Social Media Following
Followers (mostly Twitter)
Cristiano Ronaldo (instagram)
158,910,000
Neymar (instagram)
112,710,000
Lionel Messi (instagram)
112,110,000
Cristiano Ronaldo
81,900,000
David Beckham (instagram)
54,890,000
LeBron James (instagram)
47,910,000
Neymar
45,000,000
LeBron James
44,300,000
Real Madrid
33,500,000
Barcelona
31,600,000
NFL
24,900,000
NBA
29,000,000
MLB
8,500,000
UFC
7,300,000
NHL
6,300,000
Zlatan Ibrahimovic
6,300,000
USWNT
2,500,000
USMNT
2,200,000
NCAA March Madness
1,400,000
Atlanta FC
997,300
Christian Pulisic
370,000
NCAA F
355,400
EPL
134,300
USYNT
115,000
US Soccer
71,000
Average Attendance
NCAA F Michigan
111,459
NCAA F Penn St
105,678
NFL Cowboys
90,920
NFL NY Jets
78,583
La Liga Barcelona
75,208
EPL Man U
74,879
NFL Avg
66,648
La Liga Real Madrid
60,967
EPL Arsenal
59,897
MLS Atlanta
52,510
MLB Dodgers
49,065
USMNT vs Mexico* single game
47,960
MLS Sounders
40,247
MLB Cardinals
42,967
USMNT vs Venezuela* single game
23,955
NHL Chicago
21,402
MLS Avg
21,310
NHL Dallas
21,220
NBA 76ers
20,441
NBA Bulls
20,084
USMNT Avg
19,530
MLB Avg
17,820
NBA Avg
17,757
NHL Avg
17,320
USWNT ’18 Avg
14,064
Team Values
Team
Value
NFL Cowboys
$5B
MLB New York Yankees
$4.6B
La Liga Real Madrid
$4.24B
La Liga Barcelona
$4.02B
NBA Knicks
$4B
EPL Man U
$3.81B
NFL Patriots
$3.8B
NBA Lakers
$3.7B
NBA Warriors
$3.5B
NFL Giants
$3.3B
MLS Atlanta
$500,000,000
MLS Galaxy
$480,000,000
There is a lot to unpack from all of this data, but some clear signs that soccer belongs in the conversation.
The NFL is clearly in a league of their own for viewership and command the current American TV screen time. They have had bumps, but are back on track once again in 2019. The opportunities beyond that are there.
NBA has had some great movement of late, but are on a downward trend since the villainous Golden State has derailed and Zion Williamson’s injury slowed their new super hero’s rise. LeBron is aging and a changing of the guard is needed.
The value of investing in soccer in general is real, though at the highest levels what those teams are worth will continue to be a battle ground. Nearly every season there are rumors of clubs like Newcastle and others who might be for sale.
On the lower leagues, how far can they go? MLS is a young league their growth is well documented, though it’ll be interesting to see now that they are at capacity for growth in teams and will likely take a hit over the next few years in quality as they spread the top players out.
The value of investing in the US national team remains a mystery to me. It depends on how they value their organization and it’ll be critical we get to the 2022 World Cup. US Soccer had a ton of challenges in 2019 in the public eye with telling articles from NY Times, glass door reviews, a mass exodus of employees at the youth coaching levels and Wallstreet Journal’s coverage of their financial and lawsuit challenges will put a dark cloud of the organization itself. They didn’t make the 2018 World Cup losing to a small island nation who was eliminated. In their new leadership group they already have a loss to Canada to their name and were embarrassed at home by their rival Mexico 3-0 in a friendly after losing a Gold Cup final to them.
On the flip side the rise of Christian Pulisic and a tremendous youth movement might be enough to move the program forward. His success in the Premier League is unprecedented and with Matthew McConaughey taking the time to visit at Chelsea and JJ Watt being a fan it can only help the US men’s national program. The continuing rise of young Americans in Europe at the top ranks can only help the game get more popular and be more valuable as the next generation loves playing this sport.
Thomas Deschaine (@uskeeper on X and us_keeper on Instagram)
With the September FIFA window now in the rearview mirror, and only three more windows left before final rosters are set in late May or early June 2026, Mauricio Pochettino has drawn a clear line.
He’s stated that September’s camp was the “last camp to have the possibility for new faces.”
If we take him at his word, the nearly 70 players who’ve been called across six camps and the Gold Cup will form the pool from which he selects the 2026 World Cup squad.
Of the 60 players named to the 2025 Gold Cup provisional roster, only five, Maxi Dietz, Richie Ledezma, Tim Tillman, Caleb Wiley, and Griffin Yow, have yet to appear on a #USMNT roster under Pochettino.
Comparing the 2025 Nations League provisional roster to the Gold Cup list reveals over a dozen different players, raising the question: are these minor differences simply the edges of the player pool Pochettino intends to draw from?
Goalkeepers
Nine goalkeepers have been called into Pochettino’s camps, but it’s clear that Matt Freese is his first-choice right now, with Matt Turner likely the No. 2 as we sit just 10 months from the World Cup.
Chris Brady
Drake Callender
Roman Celentano
Matt Freese
Ethan Horvath
Jonathan Klinsmann
Diego Kochen
Patrick Schulte
Zack Steffen
Matt Turner
Fullbacks
Outside of Sergiño Dest and Antonee Robinson, the USMNT’s fullback depth remains a concern. Pochettino appears high on MLS defenders Alex Freeman and Max Arfsten, while Caleb Wiley, though yet to feature in a USMNT camp but named to recent provisional rosters, could still be on his depth chart.
Max Arfsten
Sergino Dest
Alex Freeman
Marlon Fossey
DeJuan Jones
Kristoffer Lund
Shaquell Moore
Antonee Robinson
Joe Scally
John Tolkin
Centerbacks
Center back remains another position with uncertain depth. Chris Richards and the veteran Tim Ream look like locks for now, leaving three spots up for grabs. If Pochettino opts for a back three, that tactical shift could influence which players ultimately make the cut. Notably, Jackson Ragen and Maxi Dietz are the only center backs from the recent provisional rosters who haven’t been called into a USMNT camp.
Noahkai Banks
Tristan Blackmon
George Campbell
Cameron Carter-Vickers
Mark McKenzie
Tim Ream
Chris Richards
Miles Robinson
Auston Trusty
Walker Zimmerman
Central Midfielders
The central midfield position is the deepest for the #USMNT, with many players in the pool capable of also playing fullback, center back, or winger. Although Richie Ledezma has primarily played as a right back and right wing-back for his current club and for PSV last season, USMNT coaches view him primarily as a midfielder. This likely explains why he hasn’t yet been called into a USMNT camp.
Tyler Adams
Sebastian Berhalter
Gianluca Busio
Johnny Cardoso
Ben Cremaschi
Luca de la Torre
Emeka Eneli
Jack McGlynn
Weston McKennie
Aidan Morris
Yunus Musah
Tanner Tessmann
Sean Zawadzki
Attacking Midfielders
There are several players at this position who could add real quality and play pivotal roles for the #USMNT at next summer’s World Cup. Gio Reyna remains a major question mark, but his talent is undeniable. With his recent club change, there’s hope he can return to the high level of form we’ve seen from him in the past.
Brenden Aaronson
Paxten Aaronson
Brian Gutiérrez
Djordje Mihailovic
Matko Miljevic
Gio Reyna
Malik Tillman
Wingers
The winger position remains thin for the #USMNT, though several players there can also slot in as attacking midfielders, strikers, or even fullback. Notably, two young wingers, Cole Campbell and Griffin Yow, appeared on provisional rosters but have yet to be called into any Pochettino camp.
Cade Cowell
Diego Luna
Christian Pulisic
Quinn Sullivan
Indiana Vassilev
Tim Weah
Haji Wright
Alejandro Zendejas
Strikers
Another area of concern for the USMNT is striker depth. While the top options have all produced well for their clubs when healthy, injuries have kept the pool thin. If everyone is fit, the primary competition for the starting role likely comes down to three players: Folarin Balogun, Ricardo Pepi, and Josh Sargent. Haji Wright and Tim Weah can also step in as center-forward options if needed.
Patrick Agyemang
Folarin Balogun
Damion Downs
Jesus Ferreira
Ricardo Pepi
Josh Sargent
Brandon Vazquez
Brian White
Conclusion
It’s tough to read Pochettino’s mindset right now. Many expect fewer MLS players to be called for the October window, partly because the league continues through FIFA dates and the regular season ends mid-October.
Most World Cup rosters largely select themselves, with only a few surprising omissions, think of the 1994 squad, which left out several players many felt deserved a spot.
But with Pochettino still showing a shaky grasp of the USMNT player pool, this cycle could produce more notable snubs than ever, though there’s still time for him to get it right.
Caring for Villa Hills, Fort Thomas, Union, Florence, Crestview Hills and Northern Kentucky
Over the past few years, I’ve written here at Chasing A Cup about family, faith, leadership, and walking through life with intention. Some of you have been reading since the early days. Some of you prayed for my family. Some of you even rolled up your sleeves and gave blood — blood that was meant for my mom and others like her in their time of need.
I’ll never forget that.
Three years ago, my mom passed away. It was a season of heartbreak, but also one of clarity. As I stood beside my family — and as I supported others in our community grieving their own parents — I came to understand how deeply care matters. Not just in hospitals or emergencies, but in the everyday: the quiet, complicated, deeply human moments that make up the final chapters of someone’s life.
That realization stayed with me. And over time, it changed the direction of my work.
For most of my career, I worked in product management — building teams, delivering systems, and leading with structure and strategy. I still believe in all of that. But I also wanted to build something more personal. Something rooted not just in outcomes, but in presence and compassion.
Caring Excellence has been serving families across Kentucky for over 13 years. It’s a family-owned, fully licensed home care agency that specializes in non-medical, in-home support for seniors and adults — help with daily living, memory care, companionship, and more. And now, we’re proud to bring that same level of compassionate, character-driven care to Florence and the surrounding region.
Our new Northern Kentucky office serves families in places like Villa Hills, Union, Fort Thomas, Crestview Hills, and Florence — communities filled with multi-generational households, strong family ties, and seniors who deserve to age with dignity.
At Caring Excellence, we focus on people first. We don’t just fill schedules — we carefully match caregivers to clients based on personality, needs, and values. Sarah leads our caregiver hiring, drawing from her years of experience as both a caregiver and healthcare professional. She looks not just for skill, but for heart — people of integrity, empathy, and real compassion.
As for me, I now use my business background to support the team behind the scenes — building systems, developing processes, and making sure our caregivers have the tools and training they need to serve others well.
This new venture is deeply personal. It’s also missional. It’s about stepping into people’s lives when they need support most and offering something simple, but powerful: peace of mind.
We’re not moving to Florence, but we’re fully committed to this region. We’re investing in it — by hiring local caregivers, building relationships with local providers, and offering families home care in Northern Kentucky a trusted option for high-quality home care.
To those of you who’ve been on this journey with me — through writing, through prayer, through donating blood when we needed it most — thank you. I hope this new chapter reflects what we’ve always believed in here: that service matters, character counts, and small acts of care can ripple further than we think.
If you know someone in Northern Kentucky who needs support — in Union, Villa Hills, Crestview Hills, Fort Thomas, or Florence — we’d be honored to walk alongside them.
Thanks for reading, and for being part of the story.
Thomas Deschaine (@uskeeper on X and us_keeper on Instagram)
Not long ago, winning your confederation’s tournament earned a spot in the FIFA Confederations Cup, a prestigious competition held in the World Cup host nation the summer before the world’s biggest tournament.
The tournament featured the champions of all six confederations (AFC, CAF, CONCACAF, CONMEBOL, OFC, and UEFA), along with the reigning FIFA World Cup winner and the host nation, rounding out the field to eight teams. The tournament was last played in 2017.
The Concacaf Gold Cup is a semi-cycle tournament played in the first and third years of the cycle. The CAF Africa Cup of Nations is the only other confederation that plays two tournaments a cycle, and in many circles, the frequency of the Concacaf Gold Cup and the addition of the Concacaf Nations League has made the Gold Cup a throwaway tournament for the USMNT, as it’s been six years since the so called A list player pool has played in the event.
It raises the question for FIFA and Concacaf: should the Gold Cup be played once a cycle, and should FIFA consider bringing back the Confederations Cup?
The USMNT won the inaugural Gold Cup in 1991 and has claimed seven of the 17 editions since. Only two other CONCACAF nations Mexico (9) and Canada (1)—have lifted the trophy, and both are contenders in this edition.
The USMNT has a strong track record at the Gold Cup, finishing first in their group every year except 2011. They’ve reached 12 finals, with a record of 69 wins, 12 draws, and 9 losses, scoring 189 goals and conceding just 60
Gold Cup Player Stats
Across 17 editions of the Gold Cup, the USMNT has netted 189 goals, conceded just 60, and recorded 50 clean sheets. Here’s a look at the players who made it happen, those who found the back of the net, and those who kept it out.
17-Kasey Keller 11-Tim Howard 8-Tony Meola 7-Matt Turner
Shutouts
14-Kasey Keller 8-Tim Howard 6-Tony Meola 6-Matt Turner
Captain
10-Michael Bradley 10-Kasey Keller 9-Carlos Bocanegra 8-Tony Meola 7-Claudio Reyna
Gold Cup Manager Stats
Over the past 34 years, the USMNT has reached 12 of the 17 Gold Cup finals under the leadership of seven different managers. Here’s a look at how each of them performed.
In the future, U.S. Soccer and the USMNT should clearly communicate roster expectations for the Gold Cup, especially if a full A-list squad is not planned. Transparency on this front is essential, as it directly affects fan interest and attendance.