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Investment Value

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Watching Mathew McConaughey talking with Christian Pulisic and discussing his involvement with Austin FC in the MLS made me wonder if that was for fun or has soccer become kind of a hipster investment project.

Kevin Durant was seen recently talking with Philidalphia Union.

I’ve seen tons of investment groups talking about the ceiling that the NFL is near and the impossibility to get involved there or the NBA. The decline of the MLB and NHL are noted. Also funny enough I noticed how ESPN’s top level navigation had changed (dropping MLB and NHL took a nose dive) and they finally incorporated soccer into the main site a few years ago..

Is it a real investment opportunity or just a fun project for the wealthy?

  • LeBron James is part owner (2%) of UCL Champions Liverpool in England.
  • Steve Nash is majority owner of Spanish club Real Mallorca and has been featured for FIFA and been a commentator for soccer in Europe.
  • Tony Robins and Will Ferrell are part of a huge group that own LAFC including Magic Johnson, Nomar Garciaparra, Mia Hamm, Allen Shapiro, Chad Hurley and Vincent Tan.
  • Drew Carey shunned his Cleveland roots and is part owner of Seattle Sounders.
  • Diplo & Didier Drogba are owner of UCL Club Phoenix Rising
  • Carmelo Anthony is owner of Puerto Rico FC of the NASL

The list goes on. Could there be a day where we see NFL players sporting USMNT jerseys? That day has come and gone – JJ Watt, a Chelsea fan already and who is dating Chicago Red Star’s and USWNT soccer player Kealia Ohai

So how does soccer compare to other the big sports in viewership, attendance and valuation? Here’s a few numbers to chew on in some of the biggest sports teams in the US.

Viewership 2019

NFL 
Super Bowl98,100,000
AFC Championship53,900,000
NFC Championship44,000,000
NFC Division38,190,000
NFC Wild Card35,890,000
NFL Draft11,100,000
49ers vs Seahawks23,300,000
Season Avg16,500,000
NCAAF
Championship25,280,000
OSU v Wash16,780,000
NCAA Bball
Championship19,630,000
MSU v Duke (8)16,200,000
TT v MSU (4)15,840,000
Oregon vs Michigan1,830,000
NBA
Game 618,760,000
Game 518,600,000
Finals Avg15,100,000
Lakers vs Bucks2,780,000
Season Average 1,500,000
MLB
Game 723,000,000
World Series Avg14,000,000
All Star Game8,140,000
Red Sox v Yankees449,000
July Average198,000
NHL
Game 78,720,000
Finals Average 5,460,000
All Star Game1,087,000
Winter Classic2,972,000
Flyers v Penguins1,969,000
Season Average 302,000
UFC
244910,000
MLS & Club Soccer
UCL Final2,958,000
Liga MX Morelia v America1,800,000
Liga MX Necaxa v Monterrey1,300,000
MLS Cup1,270,000
Liga MX America v Tigres1,100,000
EPL Liverpool v City1,135,000
EPL Leicester v Arsenal779,000
Liga MX Avg737,000
MLS LAFC v Galaxy462,000
MLS Season Avg268,000
Soccer World
World Cup ’19 Women Final16,870,000
World Cup ’18 Men Final11,800,000
US v England WC ’19 Women Semi8,790,000
Gold Cup Final8,540,000
Mexico v Canada GC Group2,670,000
US vs Curacao GC Quarter1,547,000
US vs Jamaica GC Semi1,139,000
US vs Venezuela Friendly1,037,000
US vs Canada Nations League352,000
FIFA U17 Korea v Mexico758,000

Social Media Following

Followers (mostly Twitter)
Cristiano Ronaldo (instagram)158,910,000
Neymar (instagram)112,710,000
Lionel Messi (instagram)112,110,000
Cristiano Ronaldo81,900,000
David Beckham (instagram)54,890,000
LeBron James (instagram)47,910,000
Neymar45,000,000
LeBron James44,300,000
Real Madrid33,500,000
Barcelona31,600,000
NFL24,900,000
NBA29,000,000
MLB8,500,000
UFC7,300,000
NHL6,300,000
Zlatan Ibrahimovic6,300,000
USWNT2,500,000
USMNT2,200,000
NCAA March Madness1,400,000
Atlanta FC 997,300
Christian Pulisic370,000
NCAA F355,400
EPL134,300
USYNT115,000
US Soccer71,000

Average Attendance

NCAA F Michigan111,459
NCAA F Penn St105,678
NFL Cowboys90,920
NFL NY Jets78,583
La Liga Barcelona75,208
EPL Man U74,879
NFL Avg66,648
La Liga Real Madrid60,967
EPL Arsenal59,897
MLS Atlanta52,510
MLB Dodgers49,065
USMNT vs Mexico* single game47,960
MLS Sounders40,247
MLB Cardinals42,967
USMNT vs Venezuela* single game23,955
NHL Chicago21,402
MLS Avg21,310
NHL Dallas21,220
NBA 76ers20,441
NBA Bulls20,084
USMNT Avg19,530
MLB Avg17,820
NBA Avg17,757
NHL Avg17,320
USWNT ’18 Avg14,064

Team Values

Team Value
NFL Cowboys $5B 
MLB New York Yankees $4.6B 
La Liga Real Madrid $4.24B 
La Liga Barcelona $4.02B 
NBA Knicks $4B 
EPL Man U $3.81B 
NFL Patriots $3.8B 
NBA Lakers $3.7B 
NBA Warriors $3.5B 
NFL Giants $3.3B 
MLS Atlanta $500,000,000
MLS Galaxy $480,000,000

There is a lot to unpack from all of this data, but some clear signs that soccer belongs in the conversation.

The NFL is clearly in a league of their own for viewership and command the current American TV screen time. They have had bumps, but are back on track once again in 2019. The opportunities beyond that are there.

NBA has had some great movement of late, but are on a downward trend since the villainous Golden State has derailed and Zion Williamson’s injury slowed their new super hero’s rise. LeBron is aging and a changing of the guard is needed.

The value of investing in soccer in general is real, though at the highest levels what those teams are worth will continue to be a battle ground. Nearly every season there are rumors of clubs like Newcastle and others who might be for sale.

On the lower leagues, how far can they go? MLS is a young league their growth is well documented, though it’ll be interesting to see now that they are at capacity for growth in teams and will likely take a hit over the next few years in quality as they spread the top players out.

The value of investing in the US national team remains a mystery to me. It depends on how they value their organization and it’ll be critical we get to the 2022 World Cup. US Soccer had a ton of challenges in 2019 in the public eye with telling articles from NY Times, glass door reviews, a mass exodus of employees at the youth coaching levels and Wallstreet Journal’s coverage of their financial and lawsuit challenges will put a dark cloud of the organization itself. They didn’t make the 2018 World Cup losing to a small island nation who was eliminated. In their new leadership group they already have a loss to Canada to their name and were embarrassed at home by their rival Mexico 3-0 in a friendly after losing a Gold Cup final to them.

On the flip side the rise of Christian Pulisic and a tremendous youth movement might be enough to move the program forward. His success in the Premier League is unprecedented and with Matthew McConaughey taking the time to visit at Chelsea and JJ Watt being a fan it can only help the US men’s national program. The continuing rise of young Americans in Europe at the top ranks can only help the game get more popular and be more valuable as the next generation loves playing this sport.

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Side by Side: The Looking at USMNT Center Back Pairings – Past & Present

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If the March 2026 window revealed anything about the United States men’s national soccer team, it’s that their center-back group, whether in a two- or three-man setup, lacks cohesion heading into the 2026 FIFA World Cup. The partnership, continuity, and communication between center backs are critical to organizing the entire defense, and right now, that foundation doesn’t look fully settled.

That realization prompted a look back over the past 40 years, examining the different center-back pairings, how they developed chemistry, and the impact those partnerships had on the USMNT at the highest level.

The Steadfast Anchor of the 1990 USMNT Defense

Mike Windischmann, captain of the 1990 USMNT World Cup team, was a cornerstone of the squad throughout the 1990 cycle. For much of that period, he was paired at center-back with Steve Trittschuh, though the two didn’t start together at the World Cup itself. Windischmann also formed defensive partnerships with John Doyle, Marcelo Balboa, and Paul Caligiuri at various points. At the World Cup, he teamed up with Jimmy Banks in two of the three matches, providing leadership and stability at the heart of the U.S. backline.

Trailblazers Building a Solid Back Line for the Future

Much like the 1990 cycle, Marcelo Balboa was a constant presence on the USMNT back line, whether playing as a sweeper under Bora Milutinović or in a back three with six midfielders in front of him under Steve Sampson. He formed key partnerships with emerging talents like Alexi Lalas, who joined the team in 1992, and dual-national Thomas Dooley. This defensive core enjoyed significant successes throughout the 1994 and 1998 cycles, including advancing out of the group stage at the 1994 World Cup, defeating Argentina at the 1995 Copa América, and taking Brazil to the brink in a hard-fought semifinal.

A Defensive Anchor in U.S. Soccer History

Widely regarded as one of the top center-backs in U.S. men’s national team history, Eddie Pope featured in three consecutive FIFA World Cups (1998, 2002, and 2006), starting in all three for the USMNT. At the 2002 tournament, he anchored a formidable back line alongside Tony Sanneh and Jeff Agoos, forming a disciplined and resilient defensive unit for the United States men’s national soccer team. That group played a key role in one of the program’s deepest modern World Cup runs, but does it stand as the best defensive unit the USMNT has ever produced?

A Peak Partnership Interrupted

For me, one of the strongest center-back pairings in United States men’s national soccer team history emerged during the 2010 cycle, anchored by Carlos Bocanegra and Oguchi Onyewu. The duo arguably reached their peak at the 2009 Confederations Cup, forming a physically dominant and well-organized backbone.

Unfortunately, Onyewu’s injury leading into the 2010 World Cup limited his effectiveness, preventing the partnership from carrying that same level into the tournament. In his absence, Jay DeMerit stepped in seamlessly, providing valuable depth and steady performances, highlighting the overall strength of the USMNT’s center-back pool during that period.

From Breakthrough to Breakdown

The center-back pairing of Omar Gonzalez and Matt Besler came together late in the 2014 cycle but quickly developed into a reliable and cohesive duo at the 2014 FIFA World Cup. Their understanding and physical presence helped stabilize the back line on the world stage.

That tournament also introduced a rising presence in John Brooks, who memorably scored the game-winning goal against Ghana after Besler picked up a knock, announcing himself in a major moment.

As the cycle turned toward 2018, Brooks continued to establish himself, often partnering with Geoff Cameron, while Gonzalez and Besler remained in the mix depending on form and fitness. However, as the 2018 cycle progressed, inconsistency and a lack of cohesion among the center-backs became an issue, one of several factors that ultimately contributed to the United States men’s national soccer team failing to qualify for the 2018 FIFA World Cup.

Emerging Stability Ahead of the 2022 World Cup

Heading into the 2022 FIFA World Cup, the United States men’s national soccer team faced real uncertainty at center back, with no clear anchor or leader emerging. That quickly changed, as Tim Ream stepped in and solidified himself as the steadying presence of the back line.

A major turning point came when Miles Robinson suffered a ruptured Achilles tendon in the summer leading up to the tournament—a significant blow given his form and importance to the group. His absence opened the door for Walker Zimmerman, who had already been in contention, to establish a strong partnership alongside Ream.

Meanwhile, Aaron Long, returning from his own Achilles injury in 2021, earned a place on the roster, and Cameron Carter-Vickers also featured, with both players contributing minutes during the tournament. Together, this group brought stability to a position that had looked unsettled just months earlier.

2026 at Center Back Uncertainty and Opportunity

There are more questions than answers surrounding the United States men’s national soccer team center-back picture heading into the 2026 FIFA World Cup. Chris Richards appears to be a near lock, while Tim Ream, though still a trusted presence, has shown signs of decline compared to four years ago, yet could still find his way onto the roster based on experience and leadership.

A key variable will be how Mauricio Pochettino sets up tactically, particularly whether he opts for a two or three center-back system. In a back three, players like Joe Scally and Alex Freeman could slide into right center-back roles given their versatility, while Mark McKenzie and Auston Trusty provide options on the left. Miles Robinson also remains firmly in the mix as competition for a roster spot.

Perhaps the biggest unknown is Noahkai Banks. The 19-year-old dual national, currently playing in the Bundesliga, opted out of a recent USMNT camp while weighing his international future between the United States and Germany. If he ultimately commits, his emergence could significantly impact the depth and ceiling of the USMNT’s center-back pool heading into 2026.

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Voices of USMNT on the World Stage

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Thomas Deschaine (@uskeeper on X and us_keeper on Instagram)

Over the decades, the United States Men’s National Soccer Team has been accompanied by a wide range of voices behind the microphone, delivering some of the most memorable calls in World Cup history.

Along the way, several standout broadcast duos have helped shape the viewing experience and left a lasting mark on the USMNT landscape.

Here’s a look back at the voices that have defined US World Cup broadcasts since 1990.

1990 FIFA World Cup – Italy 

Network: ESPN

Play-by-play: Bob Ley

Color: Paul Gardner

Coverage of the USMNT at the 1990 World Cup was limited, particularly in the early rounds, but Bob Ley emerged as one of the defining voices of soccer on U.S. television during that era. His presence helped introduce a new generation of American fans to the international game, providing context and credibility at a time when the global stage still felt unfamiliar to much of the US audience.

1994 FIFA World Cup – United States of America

1998 FIFA World Cup – France

2002 FIFA World Cup – Japan / South Korea

Networks: ABC / ESPN

Play-by-play: JP Dellacamera

Color: Ty Keough

This play-by-play and color commentary duo called three World Cups for the USMNT, becoming the defining voice of the team during my peak viewing years. Ty Keough the former USMNT midfielder from the late 1970s and early 1980s.

JP Dellacamera stands out as one of, if not the, best play-by-play announcers and remains one of my favorites. While others on this list delivered memorable moments, they didn’t quite match that same level of longevity.

2006 FIFA World Cup – Germany 

Networks: ABC / ESPN

Play-by-play: Dave O’Brien

Color: Marcelo Balboa

New England native Dave O’Brien, widely known today for calling major sports across his career, had just one World Cup as the primary play-by-play voice for the USMNT. His run calling USMNT matches, primarily in the mid-2000s on ESPN, was relatively brief but still memorable. While he isn’t as closely associated with the USMNT as some other broadcasters, he was behind the mic for several standout moments during that era.

2010 FIFA World Cup – South Korea

Network: ESPN

Play-by-play: Ian Darke

Color: John Harkes

Ian Darke brought a global voice to American audiences as the lead play-by-play announcer for the USMNT during the 2010 FIFA World Cup. Already well known around the world, he made the tournament easy to connect with for U.S. fans and delivered one of the most iconic calls in American soccer history.

Darke’s iconic call of the USMNT game winning goal by Landon Donovan in must win final group stage match against Algeria to advance to the knockout stage of the 2010 World Cup gives me chills every time I see it.

2014 FIFA World Cup – Brazil 

Networks: ESPN / ABC

Play-by-play: Ian Darke

Color: Taylor Twellman

This duo might be my favorite to date. Ian Darke brought a clear, global voice to USMNT viewers during the 2014 FIFA World Cup, making the tournament easy to follow for US fans while elevating the biggest moments with calm, sharp, and memorable calls.

Alongside him, Taylor Twellman emerged as one of the most recognizable and influential voices of the modern era, primarily as a lead analyst on ESPN. His passionate, unfiltered style stood out, most notably with his unforgettable “What are we doing?!” reaction following the USMNT’s failure to qualify for the 2018 World Cup, a moment that’s still talked about today.

2022 FIFA World Cup – Qatar

Network: FOX Sports

Play-by-play: John Strong

Color: Stu Holden

If the USMNT had qualified for the 2018 World Cup, this broadcast team would have called their matches, marking what would have been a third straight World Cup cycle with the same primary commentary crew. It’s also likely he’ll be paired again with Stu Holden for USMNT matches at the 2026 World Cup.

John Strong has served as a lead play-by-play voice for U.S. soccer on FOX Sports since 2018, bringing a modern, high-energy style to the booth. Since taking on major international assignments, he’s become one of the defining voices for USMNT audiences in top competitions, known for his clear, sharp calls and a big-game tone that fits the moment.

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The Expanding Impact of MLS on the World Cup

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The growth and success of Major League Soccer has led to more players from around the world representing MLS at the World Cup, with this summer’s tournament expected to feature the highest total yet.

1998 was the first World Cup played after the launch of Major League Soccer. Here’s a breakdown of MLS-based players on World Cup rosters by year:

1998 – 18 (T-8th)
Tied with Liga MX for 8th most. This would the first and only time the USMNT World Cup roster  

2002 – 11 (18th)
All 11 were from the USMNT

2006 – 15 (14th)
11 of the 15 were #USMNT players.

2010 – 6 (25th)
The lowest total to date. Only 6 MLS players, with 4 on the USMNT. This coincided with the peak of US players based in Europe.

2014 – 21 (10th)
Less than half were USMNT players, though the US still led the way the 10 most notably DeAndre Yedlin (20) getting the call.

2018 – 18 (11th)
This number likely would’ve been significantly higher had the USMNT qualified, potentially pushing MLS into the top 7–8 leagues.

2022 – 36 (6th)
The highest total yet, just behind Ligue 1 for 5th. Also worth noting, rosters expanded from 23 to 26 players for this tournament and the first time that the USA didn’t have the most players 

Overall, the trend shows steady growth in MLS representation, both domestically and internationally.

MLS Pipeline Continues for the USMNT

It’s rare for a World Cup–qualified nation not to have a strong share of its players featured across tournament rosters. Canada was a recent exception in 2022, though their ties to MLS remain significant with multiple clubs in the league.

With roster selection less than a month away, it’s reasonable to expect that roughly a third of the #USMNT squad will come from MLS. Below is a positional breakdown of the MLS players Mauricio Pochettino has called in during his tenure as USMNT manager.

Goalkeepers

The USMNT is set to start an MLS-based goalkeeper at a World Cup for the first time, with all of the top options currently playing in MLS.

Chris Brady is one of the goalkeepers I’m most excited to watch in the coming cycles. He’s been performing at a high level in Major League Soccer and looks like a strong candidate to fill the long-term role as the USMNT’s primary starter over the next few cycles.

Chris Brady
Roman Celentano
Matt Freese
Patrick Schulte
Matt Turner

Defenders

Veteran center-backs Tim Ream and Miles Robinson seem likely to be selected with Blackmon a possibility depending on the health of the remaining pool. Arfsten seems to be almost a lock due to his ability to attack and create scoring chances with his crosses from the wing.

Max Arfsten
Tristan Blackmon
Tim Ream
Miles Robinson

Midfielders

The USMNT has strong depth in midfield, and Mauricio Pochettino’s recent roster selections suggest he’ll likely round out the squad with some of the players listed below.

One of the biggest gaps in this USMNT roster is the true dynamic, creative spark in the attacking third. Diego Luna stands out in that role, capable of unsettling defenses, breaking lines, and changing the rhythm of a match. He’s exactly the type of player who could thrive in a super-sub role, coming on against tired legs and making an impact at this summer’s World Cup.

Sebastian Berhalter
Diego Luna
Jack McGlynn
Cristian Roldan
Timothy Tillman

Forwards

Striker may be the toughest position for the MLS group to crack the #USMNT World Cup roster, but Brian White is making a strong case, scoring eight goals in his first nine MLS matches at the time of writing.

Brian White is a highly productive, “old-school” style striker for the USMNT, known for his elite positioning, relentless work rate, and ability to finish in a variety of ways. That combination makes him a strong option as a striker off the bench, where he could be especially dangerous against tired defenses at this summer’s World Cup.

Paxten Aaronson
Josh Sargent
Brian White

MLS Representation in the USMNT Player Pool

Since 1998, the last time the majority of a USMNT World Cup roster was composed primarily of MLS-based players, it has become increasingly clear that a meaningful portion of the squad still comes from MLS. Consistently, roughly 30–40% of the roster has been drawn from the domestic league, reflecting a long-standing and relatively stable trend in player selection over time which I don’t seen changing anytime soon.

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