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Investment Value

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Watching Mathew McConaughey talking with Christian Pulisic and discussing his involvement with Austin FC in the MLS made me wonder if that was for fun or has soccer become kind of a hipster investment project.

Kevin Durant was seen recently talking with Philidalphia Union.

I’ve seen tons of investment groups talking about the ceiling that the NFL is near and the impossibility to get involved there or the NBA. The decline of the MLB and NHL are noted. Also funny enough I noticed how ESPN’s top level navigation had changed (dropping MLB and NHL took a nose dive) and they finally incorporated soccer into the main site a few years ago..

Is it a real investment opportunity or just a fun project for the wealthy?

  • LeBron James is part owner (2%) of UCL Champions Liverpool in England.
  • Steve Nash is majority owner of Spanish club Real Mallorca and has been featured for FIFA and been a commentator for soccer in Europe.
  • Tony Robins and Will Ferrell are part of a huge group that own LAFC including Magic Johnson, Nomar Garciaparra, Mia Hamm, Allen Shapiro, Chad Hurley and Vincent Tan.
  • Drew Carey shunned his Cleveland roots and is part owner of Seattle Sounders.
  • Diplo & Didier Drogba are owner of UCL Club Phoenix Rising
  • Carmelo Anthony is owner of Puerto Rico FC of the NASL

The list goes on. Could there be a day where we see NFL players sporting USMNT jerseys? That day has come and gone – JJ Watt, a Chelsea fan already and who is dating Chicago Red Star’s and USWNT soccer player Kealia Ohai

So how does soccer compare to other the big sports in viewership, attendance and valuation? Here’s a few numbers to chew on in some of the biggest sports teams in the US.

Viewership 2019

NFL 
Super Bowl98,100,000
AFC Championship53,900,000
NFC Championship44,000,000
NFC Division38,190,000
NFC Wild Card35,890,000
NFL Draft11,100,000
49ers vs Seahawks23,300,000
Season Avg16,500,000
NCAAF
Championship25,280,000
OSU v Wash16,780,000
NCAA Bball
Championship19,630,000
MSU v Duke (8)16,200,000
TT v MSU (4)15,840,000
Oregon vs Michigan1,830,000
NBA
Game 618,760,000
Game 518,600,000
Finals Avg15,100,000
Lakers vs Bucks2,780,000
Season Average 1,500,000
MLB
Game 723,000,000
World Series Avg14,000,000
All Star Game8,140,000
Red Sox v Yankees449,000
July Average198,000
NHL
Game 78,720,000
Finals Average 5,460,000
All Star Game1,087,000
Winter Classic2,972,000
Flyers v Penguins1,969,000
Season Average 302,000
UFC
244910,000
MLS & Club Soccer
UCL Final2,958,000
Liga MX Morelia v America1,800,000
Liga MX Necaxa v Monterrey1,300,000
MLS Cup1,270,000
Liga MX America v Tigres1,100,000
EPL Liverpool v City1,135,000
EPL Leicester v Arsenal779,000
Liga MX Avg737,000
MLS LAFC v Galaxy462,000
MLS Season Avg268,000
Soccer World
World Cup ’19 Women Final16,870,000
World Cup ’18 Men Final11,800,000
US v England WC ’19 Women Semi8,790,000
Gold Cup Final8,540,000
Mexico v Canada GC Group2,670,000
US vs Curacao GC Quarter1,547,000
US vs Jamaica GC Semi1,139,000
US vs Venezuela Friendly1,037,000
US vs Canada Nations League352,000
FIFA U17 Korea v Mexico758,000

Social Media Following

Followers (mostly Twitter)
Cristiano Ronaldo (instagram)158,910,000
Neymar (instagram)112,710,000
Lionel Messi (instagram)112,110,000
Cristiano Ronaldo81,900,000
David Beckham (instagram)54,890,000
LeBron James (instagram)47,910,000
Neymar45,000,000
LeBron James44,300,000
Real Madrid33,500,000
Barcelona31,600,000
NFL24,900,000
NBA29,000,000
MLB8,500,000
UFC7,300,000
NHL6,300,000
Zlatan Ibrahimovic6,300,000
USWNT2,500,000
USMNT2,200,000
NCAA March Madness1,400,000
Atlanta FC 997,300
Christian Pulisic370,000
NCAA F355,400
EPL134,300
USYNT115,000
US Soccer71,000

Average Attendance

NCAA F Michigan111,459
NCAA F Penn St105,678
NFL Cowboys90,920
NFL NY Jets78,583
La Liga Barcelona75,208
EPL Man U74,879
NFL Avg66,648
La Liga Real Madrid60,967
EPL Arsenal59,897
MLS Atlanta52,510
MLB Dodgers49,065
USMNT vs Mexico* single game47,960
MLS Sounders40,247
MLB Cardinals42,967
USMNT vs Venezuela* single game23,955
NHL Chicago21,402
MLS Avg21,310
NHL Dallas21,220
NBA 76ers20,441
NBA Bulls20,084
USMNT Avg19,530
MLB Avg17,820
NBA Avg17,757
NHL Avg17,320
USWNT ’18 Avg14,064

Team Values

Team Value
NFL Cowboys $5B 
MLB New York Yankees $4.6B 
La Liga Real Madrid $4.24B 
La Liga Barcelona $4.02B 
NBA Knicks $4B 
EPL Man U $3.81B 
NFL Patriots $3.8B 
NBA Lakers $3.7B 
NBA Warriors $3.5B 
NFL Giants $3.3B 
MLS Atlanta $500,000,000
MLS Galaxy $480,000,000

There is a lot to unpack from all of this data, but some clear signs that soccer belongs in the conversation.

The NFL is clearly in a league of their own for viewership and command the current American TV screen time. They have had bumps, but are back on track once again in 2019. The opportunities beyond that are there.

NBA has had some great movement of late, but are on a downward trend since the villainous Golden State has derailed and Zion Williamson’s injury slowed their new super hero’s rise. LeBron is aging and a changing of the guard is needed.

The value of investing in soccer in general is real, though at the highest levels what those teams are worth will continue to be a battle ground. Nearly every season there are rumors of clubs like Newcastle and others who might be for sale.

On the lower leagues, how far can they go? MLS is a young league their growth is well documented, though it’ll be interesting to see now that they are at capacity for growth in teams and will likely take a hit over the next few years in quality as they spread the top players out.

The value of investing in the US national team remains a mystery to me. It depends on how they value their organization and it’ll be critical we get to the 2022 World Cup. US Soccer had a ton of challenges in 2019 in the public eye with telling articles from NY Times, glass door reviews, a mass exodus of employees at the youth coaching levels and Wallstreet Journal’s coverage of their financial and lawsuit challenges will put a dark cloud of the organization itself. They didn’t make the 2018 World Cup losing to a small island nation who was eliminated. In their new leadership group they already have a loss to Canada to their name and were embarrassed at home by their rival Mexico 3-0 in a friendly after losing a Gold Cup final to them.

On the flip side the rise of Christian Pulisic and a tremendous youth movement might be enough to move the program forward. His success in the Premier League is unprecedented and with Matthew McConaughey taking the time to visit at Chelsea and JJ Watt being a fan it can only help the US men’s national program. The continuing rise of young Americans in Europe at the top ranks can only help the game get more popular and be more valuable as the next generation loves playing this sport.

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The Next USMNT Star That Never Was: Revisiting America’s Biggest Teenage Prospects

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Thomas Deschaine (@uskeeper on X and us_keeper on Instagram)

With the next wave of highly rated teenagers likely to be brought into the #USMNT during the 2030 World Cup cycle, I decided to look back at some of the young players who were once hyped as the next stars of the U.S. Men’s National Team but never established themselves as regular internationals.

Freddy Adu would seem to be at the top of this list. While he never became a regular for the #USMNT or the world-class face of U.S. Soccer many expected, he still earned 17 caps, scoring 2 goals and adding 3 assists. In many ways, he accomplished more at the international level than most of the players who are listed below combined.

Which former USMNT prospects did I miss, players who are no longer playing or are past their prime, who deserve to be on this list?

Cody Cropper – GK – 0 caps

U.S. youth international and longtime goalkeeper prospect who reached the Southampton and MLS systems but never earned a senior cap.

Junior Flores – AM – 0 caps

Creative midfielder who joined Borussia Dortmund’s system as a teenager and was viewed as a major U.S. prospect, but never reached the senior USMNT.

Eddie Gaven – MF/W – 8 caps

Teenage MLS phenom who became a league standout, but despite eight USMNT appearances, his international career never developed further.

Luis Gil – AM – 2 caps

One of the most hyped American midfield prospects of his generation; debuted for RSL at 16 but never translated that promise into a sustained USMNT career.

Emerson Hyndman – MF – 2 caps

Highly rated central midfielder who broke through at Fulham and earned two USMNT appearances, but never established himself internationally.

Perry Kitchen – DM/CB – 5 caps

U.S. youth captain and defensive midfielder who became a regular MLS starter, but his senior international career stalled after five caps.

Will Packwood – CB/DM – 0 caps

Birmingham City prospect who became the youngest American to play in the English Championship, but injuries severely disrupted his development.

Marc Pelosi – LB/CB – 0 caps

Highly regarded defender who moved to Liverpool as a teenager, but injuries and limited senior opportunities derailed his path to the USMNT.

Gedion Zelalem – MF – 0 caps

Arsenal wonderkid and one of the most highly regarded U.S. prospects of his generation. Injuries and inconsistent senior opportunities slowed his development, and he never made a senior USMNT appearance. 

The number of young USMNT players in this September/October window is something we haven’t seen in quite some time. Some will catch the eye of newly extended USMNT manager Mauricio Pochettino, while others may not, but all of them have an opportunity during this cycle to make their case for World Cup qualifying and, ultimately, a spot on the 2026 World Cup roster.

It all starts now, and it should be fun to follow their development over the next four years.

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Building the Next Generation: Who Should Be on Pochettino’s USMNT Radar?

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Thomas Deschaine (@uskeeper on X and us_keeper on Instagram)

Header_NextGen

With the USMNT manager in place and the new cycle underway it’s time for recently extended Mauricio Pochettino to get some new young players on his radar and what better time to do this than the September/October double FIFA window.

There are several U-23 players like Josh Wynder, Jalen Neal, Rokas Pukstas, Diego Kochen, Jonathan Gomez, Caleb Wiley, Cole Campbell, Chris Brady, Gaga, Slonina, Niko Tsakiris, Damion Downs, and Benjamin Cremaschi who have no caps order less than a handful with the USMNT. 

Will USMNT snubs or overlooked players opportunities be during the 2030 cycle look like? Players like Diego Luna, Tanner Tessmann, Aidan Morris and Camron Carter-Vickers to name a few, we have to wonder how or if they will be part of this cycle of players. I would suggest some will likely get the opportunity in the early part of the cycle but will need to be performing n with their club to remain getting called back into camps.

Integrating a few of these youth USMNT players during each window for the first half of the cycle will allow Pochettino to evaluate them up close and see if there might be a role for them during this next cycle.

It’s extremely important that the USMNT have a few on their current U-20 teenagers’ breakthrough and become a reliable part of the USMNT in the second half of the cycle. 

The below players will have an opportunity to play in next years U-20 World Cup being hosted by Azerbaijan and Uzbekistan as well as hopefully if their clubs release them being part of the 2028 Olympics USA Football squad to hopefully medal for the first time since 1904 when the US had two teams win Silver and Bronze. I think it’s also important to look at these players alongside some of the core USMNT in the upcoming window to see how they can integrate with one another.

Mathis Albert-17-Winger

Noahkai Banks-19-Centerback

Cole Campbell-20-Midfielder/Winger

Zavier Gozo-19-Winger

Julian Hall-18-Winger

Malik Jakupovic-17-Striker

Adri Mehmeti-17-Central Midfielder

Peyton Miller-18-Left Midfielder/Winger

Neil Pierre-18-Centerback

Cavan Sullivan-16-Attacking Midfielder

Whether we see all of these players, or just a handful, through the first half of the cycle, hopefully leading into another Copa América appearance, it’s clear that the time has come for Pochettino to begin integrating the next generation of USMNT players into the senior pool. How quickly that transition happens will be one of the most interesting storylines to follow.

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Mauricio Cuevas Taking “Huge Step Forward” in Liga MX

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CHICAGO — Four years on from captaining the United States to their last CONCACAF Under-20 title, Mauricio Cuevas is quietly stepping back into the spotlight. Still only 23 years old, the talented right back just moved abroad, leaving his boyhood Los Angeles Galaxy for Liga MX side Santos Laguna in a summer move that slipped under the radar.

“To be able to get sold to a big club like Santos is a huge step forward for me,” Cuevas said in an exclusive interview this Saturday. “From the first day, I knew the challenge coming into it because the club hasn’t been meeting expectations in the past few years. Coming in and trying to be a difference-maker is something that I wanted. It’s a new challenge for me, and overall I’m just super excited.”

New Challenge in Mexico

As a teenager, Cuevas showcased himself as one of the country’s most exciting young fullbacks. Known for his technical prowess and set piece ability, the L.A. area native spent time at Belgium’s Club Brugge before returning to the Galaxy in 2023. There, he won an MLS Cup in 2024, appearing 78 times in total before his departure this summer.

“It’s always tough leaving home,” Cuevas said. “Obviously, it’s my boyhood club. My family still lives there, and I was great with all the guys at the club as well. I knew everybody, from the staff and the front office to the coaches. It’s never easy when you’re leaving home.”

“Honestly, the people in Torreón and Santos have all welcomed me with open arms since the first day. They’re all amazing people. It’s an amazing club and an amazing city.”

The move to Liga MX made sense from a number of angles; Santos manager Renato Paiva wanted a new right back, Cuevas’s Galaxy contract was winding down, and his Mexican passport made a move south of the border quite easy. Since joining, Santos have faced an extremely difficult run of games against CF Monterrey, Atlas, Club América, and New York City FC — all of which Cuevas started.

“It’s been great, to be honest,” Cuevas said of his adjustment to life in Torreón. “There hasn’t been much of an adjustment tactics-wise or playing-wise because Renato, our head coach, has similar concepts to what we had at the Galaxy. The players are really good as well. There’s so much quality on the team.”

“The only thing I’ve probably had to get adjusted to is the weather. It’s a little too hot out there, the sun is beaming a lot. But I love it, man. It’s a super-calm city. It’s beautiful, with great food and great people.”

Back in the U.S.

The game against NYCFC came in Leagues Cup, a competition with a razor-thin margin for error. To advance past the first round, teams ideally need to earn at least seven points from their three matches; after losing to New York City, qualification for the knockout rounds is now nearly impossible for Santos. They’ll face Gregg Berhalter, Robert Lewandowski, and the Chicago Fire on Sunday (8 p.m. Eastern Time on Apple TV) in a game where anything but a win in 90 minutes would certainly eliminate them.

“I think we go into every game with the belief that every game is a must-win for us, so that doesn’t really change much. We know now that there’s more on top of that, we have even more reason to win. We’re just focused on ourselves tomorrow. We had a long travel day yesterday, so it’s all about recovery now and setting a game plan that puts us in the best position to win.”

Having started against the Fire at Soldier Field in 2024 and facing former youth national team teammates Chris Brady and Sergio Oregel, Cuevas will hope to give something extra in this game and help keep Santos alive in the tournament.

“Any tournament that this club steps into, we always have that goal in mind of wanting to bring that trophy back to Mexico, back to Torreón with us. We’re a competitive club. We’re one of the best clubs, history-wise, in Mexico, so we know what this badge carries.”

USYNT Hero

Coincidentally enough, the U.S. U-20s advanced to a fifth consecutive CONCACAF final on Friday, setting up a date with hosts Mexico at Estadio Azteca on Sunday. The semifinal win also qualified the U.S. for next year’s Pan American Games in Lima, ensuring qualification for back-to-back editions.

In addition to being a central figure in the last U.S. U-20 CONCACAF victory in 2022, Cuevas was part of the last Pan Am Games team in 2023; the U.S. finished fourth in an unusual competition that included several intriguing names like Sergio Oregel, Brooklyn Raines, Danny Leyva, and a then-relatively unknown Alex Freeman. For Cuevas, that tournament was a special memory, and one he remembers fondly.

“I remember the whole trip, to be honest. I made a lot of great friends and met a lot of great people on and off the field, from the staff to the players – people I’m still in contact with. There are some that are in Liga MX as well, Nico (Carrera), Antonio (Carrera), Danny (Leyva).”

“Every player from that age group and that camp has been doing great. It’s lovely to see, to be honest, seeing everybody shine.”

On the immediate horizon for the U.S. is Sunday’s U-20 final (6:00 p.m. Eastern Time on FS2). The Americans will be hoping that this year’s final is more reminiscent of Cuevas’ age group (a 6-0 final win over the Dominican Republic) than the 2024 edition (a heartbreaking 2-1 loss to Mexico). As is often the case, the U.S. and Mexico will be without many of their top youth players for the tournament due to its concurrence with club games, but that has opened the door for others.

“We have two players from (Santos) that are representing Mexico, so congrats to them,” Cuevas said. “Huge shout out to (LA Galaxy’s) Ruben Ramos as well and Dylan Vanney, who are with the U.S.; they’ve been killing it. I’m just happy for all those guys. Proud of those guys.”

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